Ivey Business School (Canada)
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ClickDishes: Serving New Cities - Teaching Note
William Wei; Lei Jin; Etayankara MuralidharanTeaching Note IVEY-8B18A018-EMarketingTeaching note for product 9B18A018.Starting at €0.00
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ClickDishes: Serving New Cities
William Wei; Lei Jin; Etayankara MuralidharanCase IVEY-9B18A018-EEntrepreneurship, MarketingIt was early November 2017, and the chief executive officer of ClickDishes Inc. (ClickDishes), an Alberta-based food service application company, needed to consider the strategic direction of his start-up. ClickDishes had a unique value proposition and very few competitors worldwide. Its chief executive officer wanted to enter a number of new markets very quickly in order to capitalize on his company's first-mover advantage and establish the Clic...Starting at €8.20
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CaiHong: Combining Legal Services and the Internet - Teaching Note
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangTeaching Note IVEY-8B20D004-EService and Operations ManagementTeaching note for product 9B20D004.Starting at €0.00
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Shanghai Contron: From Start-up to Growth
Lydia Qianqian Li; Etayankara Muralidharan; William WeiCase IVEY-9B18M169-EEntrepreneurship, StrategyShanghai Contron Information Technology Co., Ltd. was a small technology company in Shanghai, China, established in 2011. The company's main customer was the government, and sales management was the company's primary department. In a rapidly expanding marStarting at €8.20
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Xinke: Transforming Service through the Crowd Innovation Space - Teaching Note
Haibo Hu; Haitao Lu; Tao Huang; Chunbing Mao; Etayankara MuralidharanTeaching Note IVEY-8B19M034-EStrategyTeaching note for product 9B19M034.Starting at €0.00
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Xinke: Transforming Service through the Crowd Innovation Space
Haibo Hu; Haitao Lu; Tao Huang; Chunbing Mao; Etayankara Muralidharan; William WeiCase IVEY-9B19M034-EEntrepreneurship, StrategyFounded in late 2014, Xinke used a crowdfunding café model to provide a platform for communication among entrepreneurs and investors. In June 2015, Xinke co-operated with a leading real estate company to create a crowd innovation café, and in August 2016, it received A-round financing that led to the establishment of a crowd innovation fund and the creation of a self-access media platform. Xinke had opened a high-end shared office to provide all ...Starting at €8.20
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UBits (A): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS200StrategyAt the start of 2020, the main strategic challenge for UBits (a start-up focused on online corporate training in Latin America) was how to continue to scale up the operation. Although UBits had gained a foothold in Colombia, Mexico, and Peru, the company had no presence in Brazil - Latin America’s largest economy - or in any other major regional economies, including Chile and Argentina. UBits was offering only one type of service - subscription-b...Starting at €8.20
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UBits (B): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS201StrategyIn June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its o...Starting at €5.74
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MoviePass: A Netflix for Moviegoers
Lorianne Dueck; Guoliang Frank JiangCase IVEY-9B19M137-EEntrepreneurship, StrategyMoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased andStarting at €8.20
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MoviePass: A Netflix for Moviegoers - Teaching Note
Lorianne Dueck; Guoliang Frank JiangTeaching Note IVEY-8B19M137-EStrategyTeaching note for product 9B19M137.Starting at €0.00