Ivey Business School (Canada)
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc.
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattCase IVEY-9B20C047-ELeadership and People Management, StrategyJuhi Warrier was a successful human resources (HR) professional with almost two decades of work experience across various industries. She had recently joined the Indian unit of Revital Pharma Inc. (Revital), a leading healthcare manufacturer based in theStarting at €8.20
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Samsung Mobile: Market Share and Profitability in Smartphones - Teaching Note
John DinsmoreTeaching Note IVEY-8B16A046-EMarketingTeaching note for product 9B16A046.Starting at €0.00
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Samsung Mobile: Market Share and Profitability in Smartphones
John DinsmoreCase IVEY-9B16A046-EMarketing, StrategyIn December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time ...Starting at €8.20
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Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandTeaching Note IVEY-W27137-EService and Operations Management, StrategyTeaching note for product W27136.Starting at €0.00
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Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc. - Teaching Note
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattTeaching Note IVEY-8B20C047-ELeadership and People ManagementTeaching note for product 9B20C047.Starting at €0.00
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Serum Institute of India: Delivering COVID-19 Vaccines
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandCase IVEY-W27136-EService and Operations Management, StrategyThe Serum Institute of India (SII), the world’s largest vaccine manufacturer by volume, faced a unique challenge in the manufacture and distribution of COVID-19 vaccines to its major stakeholders. SII had COVID-19 vaccine manufacture and supply commitments to COVAX, a joint initiative ensuring equitable access to COVID-19 vaccines for all countries and a transfer technology (licensing) agreement with AstraZeneca PLC to supply its COVID-19 vaccine...Starting at €8.20
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Squatty Potty: Assessing Digital Marketing Campaign Data - Teaching Note
John DinsmoreTeaching Note IVEY-8B18A002-EMarketingTeaching note for product 9B18A002.Starting at €0.00
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Squatty Potty: Assessing Digital Marketing Campaign Data
John DinsmoreCase IVEY-9B18A002-EEntrepreneurship, MarketingIn October 2015, Squatty Potty’s chief executive officer (CEO) launched the first viral video campaign in the U.S. company’s history. In terms of cost, it represented the largest single marketing promotion ever for the company’s home remedy for constipation—a foot stool that made going to the bathroom more ergonomic. Further raising the stakes of his decision, the CEO’s three business partners had reservations and objections. The partners worried...Starting at €8.20