Ivey Business School (Canada)
-
Pfizer and the Challenges of the Pharmaceutical Industry (A)
Renate Kratochvil; Phillip C. NellCase IVEY-9B19M076-EStrategyIn 2018, President of the United States, Donald Trump, criticized the company Pfizer Inc. (Pfizer) for increasing drug prices—which had been a strategic move by Pfizer in response to industry-wide challenges. This announcement highlighted the complex dynaStarting at €8.20
-
Dancing with the Stars: Denitsa Ikonomova (Classroom Session) - Teaching Note
Robert Mackalski; Alana D'AmicoTeaching Note IVEY-8B20A067A-EMarketingClassroom Teaching note for product 9B20A067.Starting at €0.00
-
Santé Au Naturel: Healthy to the Core - Teaching Note
Robert Mackalski; Marc DucusinTeaching Note IVEY-8B17A069-EMarketingTeaching note for product 9B17A069.Starting at €0.00
-
Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
-
DeliverMeal Ivory Coast: Addressing Headquarters' Demands (Simplified Chinese Version)
Benoit Decreton; Phillip C. Nell; Alison E. HolmCase IVEY-9B17MC048-EStrategyIn 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.The local business development manager at DeliverMeal’s Ivory Coast su...Starting at €8.20
-
Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
-
Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
-
Club Sportif MAA: Staying Ahead of the Game - Teaching Note
Robert MackalskiTeaching Note IVEY-8B17A046-EMarketingTeaching note for product 9B17A046.Starting at €0.00
-
Birks: The Sparkle Of A Cherished Brand - Teaching Note
Robert Mackalski; Alfred Jaeger; Phoebe BalshinTeaching Note IVEY-8B18A014-EMarketingTeaching note for product 9B18A014.Starting at €0.00
-
Intelligent Avionics: Breaking into the Inflight Entertainment Industry - Teaching Note
Rob Britton; Robert Mackalski; Mary DellarTeaching Note IVEY-8B18A067-EMarketingTeaching note for product 9B18A067.Starting at €0.00