Ivey Business School (Canada)
- Case
Escapes Outdoor Living Designs Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M044-EPublished: Jun 24, 2014Reviewed: Jun 24, 2014Format: PDFPages: 12Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: PDFPages: 16Language: English - Case
Marineland and the Mayor
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13M063-EPublished: May 23, 2013Reviewed: May 23, 2013Format: PDFPages: 4Language: English - Case
Greenpeace's Unfriend Coal Campaign and Facebook
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M011-EPublished: Feb 10, 2012Reviewed: Oct 28, 2013Format: PDFPages: 10Language: English - Case
Savemom: The Smart Wearable Solution for Maternal Health Care
Collection: Ivey Business School (Canada)Ref.: IVEY-W27806-EPublished: Jul 28, 2022Format: PDFPages: 14Language: English - Case
OmniFoods: Plant-Based Pork from Hong Kong to the Rest of China
Collection: Ivey Business School (Canada)Ref.: IVEY-W27829-EPublished: Sep 28, 2022Format: PDFPages: 11Language: English - Teaching Note
Captain Fresh: Value Fishing across Segments - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W32009-EPublished: Jun 7, 2023Format: PDFPages: 17Language: English - Teaching Note
Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28031-EPublished: Jan 19, 2023Format: PDFPages: 24Language: English - Case
YouPostIt! Communicating the Value of a New Business
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A002-EPublished: Apr 13, 2012Reviewed: Apr 13, 2012Format: PDFPages: 8Language: English - Case
Castrol India Limited: An Innovative Distribution Channel
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A044-EPublished: Oct 6, 2016Reviewed: Oct 5, 2016Format: PDFPages: 16Language: English