Ivey Business School (Canada)
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Incubation and the Hong Kong Science and Technology Parks Corporation
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiCase IVEY-9B19A038-EEntrepreneurship, Marketing, StrategyThe chief executive officer (CEO) of the government-owned Hong Kong Science and Technology Parks Corporation (HKSTP) is setting the marketing policy for the incubation program at HKSTP, Hong Kong’s leading incubator of high-technology companies. Seeing marketing as a driving force to convey the strategy of HKSTP, the CEO must analyze the key services through which HKSTP can increase an incubatee’s chances of success; analyze the advantages and di...Starting at €8.20
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PharmaCo: Inject 5-Malware Infection
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M058-EStrategyAdditional Supplement to accompany 9B20M058.Starting at €8.20
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PharmaCo: Inject 2-Email Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M055-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 3-Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M056-EStrategyAdditional Supplement to accompany product 9B20M053.Starting at €8.20
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TSL Jewellery: An Innovator Across Generations
Kevin Au; Andrew C.F. Chan; Howard Lam; Cinty LiCase IVEY-9B15M017-EEntrepreneurship, StrategyFollowing a leadership crisis, the chairman of Tse Sui Luen Jewellery (TSL) had revitalized the company and now wondered which initiatives TSL should tackle next. An event showcasing TSL’s newest designs had been the latest push in her campaign to renew the family business, which was renowned for its entrepreneurial and innovative spirit. With the upcoming year promising to be a busy one, the chairman and her management team must plan and impleme...Starting at €8.20
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Hung Fook Tong: From Hong Kong to China
Andrew C.F. Chan; Howard Lam; Hugh Thomas; Elsie TsuiCase IVEY-9B16A016-EMarketing, StrategyIn 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that marke...Starting at €8.20
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Incubation and the Hong Kong Science and Technology Parks Corporation - Teaching Note
Hugh Thomas; Chi Fai Chan; Howard Lam; Icy Fong Lai NgaiTeaching Note IVEY-8B19A038-EMarketingTeaching note for product 9B19A038.Starting at €0.00
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Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion - Teaching Note
Kevin Au; Howard Lam; Shi Yu Lu; Icy Fong Ling Ngai NGAITeaching Note IVEY-8B18M170-EStrategyTeaching note for product 9B18M170.Starting at €0.00
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
Howard Lam; Chi Fai Chan; Icy Fong Ling Ngai NGAICase IVEY-9B19A016-EEntrepreneurship, Marketing, StrategyOpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to ...Starting at €8.20
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OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization - Teaching Note
Howard Lam; Icy Fong Ling Ngai NGAI; Shi Yu LuTeaching Note IVEY-8B19A016-EMarketingTeaching note for product 9B19A016.Starting at €0.00