Ivey Business School (Canada)
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Karatu Coffee Company in Tanzania: What Strategy Next - Teaching Note
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishTeaching Note IVEY-8B20M039-EStrategyTeaching note for product 9B20M039.Starting at €0.00
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The University of the East Coast: Crisis Management - Teaching Note
Christopher A. Ross; Linda DyerTeaching Note IVEY-8B19C025-ELeadership and People ManagementTeaching note for product 9B19C025.Starting at €0.00
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Princessa Beauty Products
Christopher A. RossCase IVEY-9B10A018-EMarketingCanada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recom...Starting at €8.20
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CCM Hockey: The Re-Launch of the U+ Pro Skate
Christopher A. RossCase IVEY-9B11A038-EMarketingCCM Hockey had been losing market share to competitors in the hockey skate business. In order to counter this trend, in March 2008 the most innovative pair of hockey skates ever developed by CCM was made available to customers. Soon after the launch, however, some quality issues developed. In 2009, new and improved skates were put on the market but they looked identical to the previous model. Buyers were skeptical and, as a result, sales were poo...Starting at €8.20
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Lassonde Industries versus Olivia's Oasis Inc.
Christopher A. RossCase IVEY-9B13A029-EMarketingLa Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next? (Spanish version)
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCase IVEY-W29919Entrepreneurship, StrategyIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Starting at €8.20
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Toyota Tsusho in the South Pacific (Spanish version)
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCase IVEY-W29924StrategyIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishCase IVEY-9B20M039-EEntrepreneurship, StrategyIn 2018, the founder and owner of the Karatu Coffee Company needed to decide what to do next with his company. He was considering several options: increasing the tourism part of the business, growing the original farm, pursuing a property development project in the capital city, or simply selling out and walking away. The company, located in Tanzania, began as a coffee farm, expanded into tourism with a remote, idyllic coffee lodge, and then brou...Starting at €8.20
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Toyota Tsusho in the South Pacific - Teaching Note
Paul W. Beamish; Gary Bowman; Alex BeamishTeaching Note IVEY-8B20M134-EStrategyTeaching note for product 9B20M134.Starting at €0.00
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L'Itineraire Community Group Inc.: Future Direction
Christopher A. RossCase IVEY-9B17A003-EMarketingL’Itinéraire Community Group was a not-for-profit organization located in Montréal, Quebec. It published a French-language magazine that was sold by homeless and socially marginalized people in the city. The group’s management committee was examining ways of raising additional funds because of the reduction in contributions from traditional sources such as government subsidies. Options included targeting the magazine to the Anglophone and immigra...Starting at €8.20