Ivey Business School (Canada)
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Groupe Aliments Choix: Building Capabilities for the Future - Teaching Note
Stewart Black; Allen MorrisonTeaching Note IVEY-W28580-ELeadership and People Management, StrategyTeaching note for product W28579.Starting at €0.00
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Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCase IVEY-W32664-EEntrepreneurship, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Starting at €8.20
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Fresherry: A Market Selection Dilemma - Teaching Note
Nikhita Tuli; Harish KumarTeaching Note IVEY-W32665-EEntrepreneurship, MarketingTeaching note for product W32664.Starting at €0.00
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Rock Pharmacy: Rocked?
Harish KumarCase IVEY-W25507-EMarketing, StrategyDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Starting at €8.20
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Rock Pharmacy: Rocked? - Teaching Note
Harish KumarTeaching Note IVEY-W25508-EMarketing, StrategyTeaching note for product W25507.Starting at €0.00
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Kentucky Fried Chicken in China (A) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G01-EStrategyTeaching note for product 9A90G001.Starting at €0.00
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Kentucky Fried Chicken in China (B) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G02-EStrategyTeaching note for product 9A90G002.Starting at €0.00
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Kentucky Fried Chicken in China (C) - Teaching Note
Allen Morrison; Paul W. BeamishTeaching Note IVEY-8A90G03-EStrategyTeaching note for product 9A90G003.Starting at €0.00
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Kentucky Fried Chicken in China (A)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G001-EStrategyThe new vice-president for Kentucky Fried Chicken in southeast Asia, must weigh the growth benefits of investing in China with alternative opportunities in the region. He is at the exploratory stage of market research and is focusing his attention on four possible locations in China. He must also balance his own personal ambitions with the possibilities for failure, not only in China, but the rest of southeast Asia. (A 31-minute video is availabl...Starting at €8.20
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Kentucky Fried Chicken in China (B)
Allen Morrison; Paul W. BeamishCase IVEY-9A90G002-EStrategyThe VP's efforts to determine whether and how to proceed with an emerging three-way partnership in China are described. Kentucky Fried Chicken has selected local partners and has been issued a license to operate a restaurant in Beijing. If he is to proceed, the VP must decide how fast he should advance the negotiations and which of three location sites in the city is most desirable. A background case Kentucky Fried Chicken in China (A) and a foll...Starting at €5.74