Ivey Business School (Canada)
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Homeland Foods: Fruit to be Shared - Teaching Note
Laurie George Busuttil; Vahagn Asatryan; Susan Van WeeldenTeaching Note IVEY-W25548-EKnowledge and Communication, MarketingTeaching note for product W25547.Starting at €0.00
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UBits (A): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS200StrategyAt the start of 2020, the main strategic challenge for UBits (a start-up focused on online corporate training in Latin America) was how to continue to scale up the operation. Although UBits had gained a foothold in Colombia, Mexico, and Peru, the company had no presence in Brazil - Latin America’s largest economy - or in any other major regional economies, including Chile and Argentina. UBits was offering only one type of service - subscription-b...Starting at €8.20
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UBits (B): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS201StrategyIn June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its o...Starting at €5.74
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Homeland Foods: The Sweet Fruit of Growth - Teaching Note
Vahagn Asatryan; Laurie Busuttil; Susan Van WeeldenTeaching Note IVEY-8B20A075-EMarketingTeaching note for product 9B20A075.Starting at €0.00
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCase IVEY-9B20A075-EEntrepreneurship, Marketing, StrategyIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frStarting at €8.20
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MoviePass: A Netflix for Moviegoers
Lorianne Dueck; Guoliang Frank JiangCase IVEY-9B19M137-EEntrepreneurship, StrategyMoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased andStarting at €8.20
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MoviePass: A Netflix for Moviegoers - Teaching Note
Lorianne Dueck; Guoliang Frank JiangTeaching Note IVEY-8B19M137-EStrategyTeaching note for product 9B19M137.Starting at €0.00