Ivey Business School (Canada)
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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Zydus Wellness: Nutralite’s Marketing Twist - Teaching Note
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilTeaching Note IVEY-8B19A009-EMarketingTeaching note for product 9B19A009.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media - Teaching Note
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariTeaching Note IVEY-8B19M133-EStrategyTeaching note for product 9B19M133.Starting at €0.00
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Ransom on the High Seas: The Case of Piracy in Somalia
Alvaro Cuervo-Cazurra; Michael Train; Jeanne McNettCase IVEY-9B11M104-ELeadership and People Management, StrategyIn recent years, incidents of piracy have increased dramatically off the coast of the failed state of Somalia. In this case, a group of 14 pirates have hijacked a cargo ship full of machinery, but have yet to make any demands. They hold hostage a multinational crew of 20 (whose captain and two officers are American), the ship, and the cargo. The chief operating officer of an international shipping company must choose among alternative strategies ...Starting at €8.20
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Sony Pictures Networks India: Strategizing Humour Television Content - Teaching Note
Smita Pranav Kothari; Darshan Ashwin TrivediTeaching Note IVEY-8B18M199-EStrategyTeaching note for product 9B18M199.Starting at €0.00
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WittyFeed 2.0: Virality Without Social Media
Sanjeev Kotnala; Siddharth Deshmukh; Smita Pranav KothariCase IVEY-9B19M133-EEntrepreneurship, StrategyWittyFeed, an emerging digital content and technology company, was launched in September 2014 by three friends in the small Indian town of Indore. Within four years, the company had become one of the world’s largest creators and distributors of content thStarting at €8.20
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Growth in a Nonprofit Context
Jamie Ladge; Cynthia Ingols; Jeanne McNettCase IVEY-9B12C049-EEntrepreneurship, Leadership and People ManagementThis case looks closely at the management of a branch of the YMCA in Boston during periods of growth and contraction and at the development of Wendy Zinn’s career, all in the context of the YMCA’s organizational culture. The roles of strategy, decision-making, leadership and organizational culture are described as critical both to the organization’s development and to the career development the organization affords. Social capital and networking ...Starting at €8.20
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Ellen Moore (B): Living and Working in Korea
Henry W. Lane; Gail Ellement; Jeanne McNettCase IVEY-9B12C011-ELeadership and People Management, StrategyThis case is a supplement to Ellen Moore (A): Living and Working in Korea. In this follow-up case, Ellen discusses how a major crisis was averted and reflects on what she learned during her assignment in Korea.Starting at €5.74
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Sony Pictures Networks India: Strategizing Humour Television Content
Darshan Ashwin Trivedi; Smita Pranav KothariCase IVEY-9B18M199-EStrategyOn October 5, 2017, the chief executive officer of Sony India Pvt. Ltd. (Sony), in Mumbai, India, was concerned about the future of the television show Taarak Mehta Ka Ooltah Chashmah (TMKOC), which aired on the television channel Sri Adhikari Brothers Television (SAB TV), a general-entertainment channel owned by Sony. TMKOC was a flagship, family-friendly comedy show that had enjoyed top ratings for years. However, new comedy shows that featured...Starting at €8.20
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Blue Ridge Spain (Spanish version)
Nicholas Athanassiou; Henry W. Lane; David T.A. Wesley; Jeanne McNettCase IVEY-9B02MS03StrategyBlue Ridge Spain era una sociedad (join venture) establecida entre una muy conocida cadena americana de comidas rápidas y una compañía agricultora familiar de "la vieja guardia", que estaba buscando diversificarse en el inicio de la entrada de España a la Unión Europea. El director regional europeo de la compañía fue sorprendido por un incidente desagradable. Después de varios años de impulsar el éxito de la sociedad, descubre que los nuevos dueñ...Starting at €8.20