Ivey Business School (Canada)
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The Pebble Mine (A): Role Play
Alan Krause; Lisa JohnsonCase IVEY-9B16M049A-EStrategyAlaska’s economy had struggled for many years; however, in spring 2014, the Pebble Mine presented an opportunity to revitalize it. There was just one catch; the Pebble deposit was located in the headwaters of one of the richest salmon hatcheries in the world. Corporations, government agencies, and public interest groups clashed during the first few months of 2014 concerning not only whether the Pebble Mine should be developed but also who had the...Starting at €8.20
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The Pebble Mine (C): Chairman of the Bristol Bay Native Association
Alan Krause; Lisa JohnsonCase IVEY-9B16M049C-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the chairman of the Bristol Bay Native Association.Starting at €5.74
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The Pebble Mine (G): Wild Salmon Center
Alan Krause; Lisa JohnsonCase IVEY-9B16M049G-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the Wild Salmon Center, an international organization dedicated to protecting salmon and their ecosystems.Starting at €8.20
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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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Weibo: The Chinese Social Media Business Model
Yibo Lyu; Shaojie Han; Qing Liu; Jingqin Su; Jianen SunCase IVEY-9B19M081-EStrategyIn 2012, Sina Weibo stood out from competing microblogging products and developed into the largest social media platform in China. However, in 2013, competition from WeChat, a lack of high-quality content, and the exposure of an excessive number of fake aStarting at €8.20
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KUB: Brand Marketing on New Media - Teaching Note
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunTeaching Note IVEY-8B20A051-EMarketingTeaching note for product 9B20A051.Starting at €0.00
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KUB: Brand Marketing on New Media
Yibo Lyu; Li Li; Qing Liu; Shaojie Han; Haifen Lin; Jianen SunCase IVEY-9B20A051-EMarketingHangzhou Kub Baby Products Co. Ltd. (Kub), an e-commerce company established in 2009, sold maternal and child products. After a decade of development, Kub had earned praise from customers for the high-value, high-quality, and cost-effective products it soStarting at €8.20
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The Pebble Mine (F): U.S. Environmental Protection Agency
Alan Krause; Lisa JohnsonCase IVEY-9B16M049F-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the U.S. Environmental Protection Agency.Starting at €5.74
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The Pebble Mine (B): Alaska's U.S. Senator
Alan Krause; Lisa JohnsonCase IVEY-9B16M049B-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of Alaska’s U.S. Senator.Starting at €5.74
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The Pebble Mine (A) to (G) - Teaching Note
Alan Krause; Lisa JohnsonTeaching Note IVEY-8B16M049-EStrategyTeaching Note for products 9B16M049A to 9B16M049G.Starting at €0.00