Ivey Business School (Canada)
- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: pdfPages: 16Language: English - Teaching Note
Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: pdfPages: 8Language: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: pdfPages: 13Language: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: pdfPages: 8Language: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: pdfPages: 16Language: English - Teaching Note
Balaji Wafers Taking the Pepsi Challenge - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18M145-EPublished: Oct 1, 2018Reviewed: Oct 1, 2018Format: pdfPages: 15Language: English - Case
Toppits Foods Ltd.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08A005-EPublished: May 6, 2008Reviewed: Apr 16, 2009Format: pdfPages: 11Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: pdfPages: 16Language: English - Case
Maple Retreat Golf and Country Club
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08C023-EPublished: Mar 12, 2009Format: pdfPages: 10Language: English - Case
Maple Retreat Golf and Country Club (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08CS023Published: May 17, 2013Format: pdfPages: 10Language: Spanish