Ivey Business School (Canada)
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Improving Class Contribution: Annie’s Low Score
Karen MacMillan; Abby XiongCase IVEY-9B18C034-ELeadership and People Management, StrategyA business student received a low rating on class contribution from her leadership professor. She struggled to understand how this low rating happened, as she thought she had contributed in every class. She then lost the motivation to participate in class discussions, but considered developing a plan of action to address the problem. What strategies would help her to increase her contributions in class and improve her grades?Starting at €8.20
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Capital Bikeshare: Analyzing Bike Rental Demand
Joe Naoum-Sawaya; Abby XiongCase IVEY-9B21E008-EDecision AnalysisIn November 2018, a bicycle program specialist who worked in the Planning and Sustainability Division at the Washington, DC, District Department of Transportation, wanted to analyze Capital Bikeshare’s bike rental demand for the past two years. Capital Bikeshare was a station-based bike-sharing operator that provided an expansive, multi-jurisdictional transportation system to Washington and the surrounding area. If the bicycle program specialist ...Starting at €8.20
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3M Chile - Health Care Products (A)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99A004-EMarketing, StrategyLooking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or botiquin that could be used as a promotional gift. Managers at the company's world headquarters had not previously focused on branded first-aid kits. It was the same all over the world, a plain white box with the red cross in front. You just can't brand a first-aid kit! they replied. At the same time, th...Starting at €8.20
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Eastern Bank Limited (A)
Terry H. Deutscher; Kaiser IslamCase IVEY-9B04A030-EMarketing, StrategyEastern Bank Limited has taken over the Bangladesh operations of the Bank of Credit and Commerce International after its collapse. The new chief executive officer of Eastern Bank must make decisions about which corporate banking clients to target, how to develop and position the Eastern Bank brand, what products to emphasize, in what price structure and whether to centralize or decentralize the bank's operations. The supplement Eastern Bank Limit...Starting at €8.20
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Para el Cuidado de la Salud (B) (Spanish version)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99AS05Marketing, StrategyEn la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. 3M Chile lanzo el producto al mercado con un presupuesto de promocion limitado. Las ventas excedieron rapidamente sus expectativas...Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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Para el Cuidado de la Salud (A) (Spanish version)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99AS04Marketing, StrategyEn la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. Gerentes de la casa matriz de la compania no se habian enfocado en botiquines con marca. Era lo mismo en todo el mundo, una simple...Starting at €8.20
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Capital Bikeshare: Analyzing Bike Rental Demand - Teaching Note
Joe Naoum-Sawaya; Abby XiongTeaching Note IVEY-8B21E008-EDecision AnalysisTeaching note for product 9B21E008.Starting at €0.00