Ivey Business School (Canada)
- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
FNB codeFest: Fostering Corporate Innovation through In-House Hackathons
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19M030-EPublished: Apr 18, 2019Reviewed: May 13, 2019Format: PDFPages: 7Language: English - Case
Dulux TileShield: Relaunching a Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A008-EPublished: Feb 28, 2017Reviewed: Feb 28, 2017Format: PDFPages: 16Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Teaching Note
Fundrr: Growth through Resourcefulness - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W28452-EPublished: Sep 11, 2023Format: PDFPages: 10Language: English - Case
Housing.com: Marketing a Service Offering
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A011-EPublished: Apr 26, 2016Reviewed: Apr 25, 2016Format: PDFPages: 9Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Bimbra 4x4: The Growth Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A007-EPublished: Apr 18, 2016Reviewed: May 3, 2016Format: PDFPages: 10Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Case
Air France: The Load Factor Puzzle in Business Class
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A032-EPublished: Jul 23, 2019Reviewed: Jul 23, 2019Format: PDFPages: 11Language: English