Ivey Business School (Canada)
-
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
-
The Pebble Mine (A): Role Play
Alan Krause; Lisa JohnsonCase IVEY-9B16M049A-EStrategyAlaska’s economy had struggled for many years; however, in spring 2014, the Pebble Mine presented an opportunity to revitalize it. There was just one catch; the Pebble deposit was located in the headwaters of one of the richest salmon hatcheries in the world. Corporations, government agencies, and public interest groups clashed during the first few months of 2014 concerning not only whether the Pebble Mine should be developed but also who had the...Starting at €8.20
-
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
-
The Pebble Mine (C): Chairman of the Bristol Bay Native Association
Alan Krause; Lisa JohnsonCase IVEY-9B16M049C-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the chairman of the Bristol Bay Native Association.Starting at €5.74
-
The Pebble Mine (G): Wild Salmon Center
Alan Krause; Lisa JohnsonCase IVEY-9B16M049G-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the Wild Salmon Center, an international organization dedicated to protecting salmon and their ecosystems.Starting at €8.20
-
Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
-
Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20
-
The Pebble Mine (B): Alaska's U.S. Senator
Alan Krause; Lisa JohnsonCase IVEY-9B16M049B-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of Alaska’s U.S. Senator.Starting at €5.74
-
The Pebble Mine (F): U.S. Environmental Protection Agency
Alan Krause; Lisa JohnsonCase IVEY-9B16M049F-EStrategyThis is a supplement to The Pebble Mine (A) 9B16M049A. It takes the perspective of the U.S. Environmental Protection Agency.Starting at €5.74
-
Marketing at Nyassa - Teaching Note
Neeraj Pandey; Gaganpreet Singh; Sandeep PuriTeaching Note IVEY-8B16A004-EMarketingTeaching note for product 9B16A004.Starting at €0.00