Ivey Business School (Canada)
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Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B12A057-EEntrepreneurship, Marketing, StrategyThis case explores social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of a challenging real estate environment, Better Homes and Gardens Real Estate (BHGRE) was launched in 2008 by Realogy Corporation, the largest franchisor of real estate brands in the world, to maintain and grow market share with a new type of real estate company centered around lifestyle. BHGRE has grown rapidly and ha...Starting at €8.20
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Ratan Tata Or Cyrus Mistry: Tata Steel Shareholders’ Dilemma - Teaching Note
Pitabas Mohanty; Supriti MishraTeaching Note IVEY-8B19N016-EFinanceTeaching note for product 9B19N016.Starting at €0.00
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Ambuja Cements and Holcim India Merger
Pitabas Mohanty; Tina Stephen; Supriti MishraCase IVEY-9B16N056-EFinance, StrategyOn July 24, 2013, the management of Ambuja Cements Limited announced the merger of Holcim (India) Private Limited with Ambuja Cements in a two-stage process. First, Ambuja Cements would buy a 24 per cent stake of Holcim (India) from Holderind Investments Ltd. of Mauritius for ?35 billion. Subsequently, Holcim (India) would be merged with Ambuja Cements. The management of Ambuja Cements projected huge synergy from the merger, whereas proxy firm ad...Starting at €8.20
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Maruti Suzuki: Good Company or Good Stock (A)
Pitabas Mohanty; Supriti MishraCase IVEY-9B17N014-EFinance, StrategyOn January 28, 2014, the management of Maruti Suzuki India Limited (MSIL) surprised the market by announcing that its plant in Gujarat would be operated as a subsidiary of Suzuki Motor Company of Japan, MSIL’s parent company, rather than by MSIL. The stock price fell by 8 per cent that day. The days following this announcement were marked by justifications by MSIL management about the benefits of the new structure and allegations by some analysts...Starting at €8.20
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Decathlon China: Using Social Media to Penetrate the Internet Market
Nicole R.D. Haggerty; Raymond Pirouz; Grace GengCase IVEY-9B11A043-EInformation Technologies, Marketing, StrategyAfter successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large French sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China had experimented with several new social media platforms in China in order to increase the brand awareness among online shoppers. At the upcoming executive meeting, the marketing de...Starting at €8.20
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Ambuja Cements and Holcim India Merger - Teaching Note
Pitabas Mohanty; Tina Stephen; Supriti MishraTeaching Note IVEY-8B16N056-EFinanceTeaching note for product 9B16N056.Starting at €0.00
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Ratan Tata Or Cyrus Mistry: Tata Steel Shareholders’ Dilemma
Pitabas Mohanty; Supriti MishraCase IVEY-9B19N016-EFinanceIn October 2016, the board of Tata Sons, a company in the Tata Group, India’s largest business group, decided to remove Cyrus Mistry from the chairmanship of its board. Subsequently, Tata Sons appealed to the shareholders of the other Tata Group companiesStarting at €8.20
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Maruti Suzuki: Good Company or Good Stock (B)
Pitabas Mohanty; Supriti MishraCase IVEY-9B17N015-EFinance, StrategySupplement for product 9B17N014.Starting at €5.74
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Maruti Suzuki: Good Company or Good Stock - Teaching Note
Pitabas Mohanty; Supriti MishraTeaching Note IVEY-8B17N014-EFinance, StrategyTeaching note for products 9B17N014/15.Starting at €0.00