Ivey Business School (Canada)
-
Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
-
Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
-
Geely Versus Ford: Threat from an Emerging Market Multinational to a Market Leader - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B18M185-EStrategyTeaching note for product 9B18M185.Starting at €0.00
-
General Electric and Suez: Deal or No Deal - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B19M035-EStrategyTeaching note for product 9B19M035.Starting at €0.00
-
Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc.
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattCase IVEY-9B20C047-ELeadership and People Management, StrategyJuhi Warrier was a successful human resources (HR) professional with almost two decades of work experience across various industries. She had recently joined the Indian unit of Revital Pharma Inc. (Revital), a leading healthcare manufacturer based in theStarting at €8.20
-
Serum Institute of India: Delivering COVID-19 Vaccines - Teaching Note
Sourabh Bhattacharya; Kalyan C. Chejarla; Romina Mathew; Ayush Gupta; Vishrut AnandTeaching Note IVEY-W27137-EService and Operations Management, StrategyTeaching note for product W27136.Starting at €0.00
-
The Hershey Company: Broken Pledge to Stop Using Child Labour
Bertrand GuillotinCase IVEY-W25254-EStrategyMichele Buck became the first woman president and chief executive officer of the Hershey Company (Hershey) in 2017 and was elected as chair of the board in 2019. Now, in 2021, she was leading a company that was facing supply chain and legal challenges. AlStarting at €8.20
-
IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans - Teaching Note
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinTeaching Note IVEY-W33971-EInformation Technologies, StrategyTeaching note for product W33970.Starting at €0.00
-
Chick-fil-A: International Expansion Challenges - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B20M046-EStrategyTeaching note for product 9B20M046.Starting at €0.00
-
Juhi Warrier: Driving the Diversity Agenda at Revital Pharma Inc. - Teaching Note
Romina Mathew; Rajita Singh; Anjali Bhole Desai; Sudhanshu BhattTeaching Note IVEY-8B20C047-ELeadership and People ManagementTeaching note for product 9B20C047.Starting at €0.00