Ivey Business School (Canada)
-
Negotiating a New Agreement (B): Robert Williams-Quarterback for the Metropolis Knights
Ann C. Frost; Justin PattersonCase IVEY-9B21C030-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
-
Negotiating a New Agreement (C): Mindy Fitzgerald-Owner of the Milwaukee Bobcats
Ann C. Frost; Justin PattersonCase IVEY-9B21C031-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
-
Negotiating a New Agreement (D): Mike Donaldson-Safety, Blue Mountain Goats
Ann C. Frost; Justin PattersonCase IVEY-9B21C032-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
-
Negotiating a New Agreement (E): Marcus Tatum-Owner of the San Antonio Sharks
Ann C. Frost; Justin PattersonCase IVEY-9B21C033-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
-
Negotiating a New Agreement (G): John Jackson -Owner of the Compton Clovers
Ann C. Frost; Justin PattersonCase IVEY-9B21C035-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €8.20
-
Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
-
Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
-
Negotiating a New Agreement: The NFLPA and NFL Owners (A, B, C, D, E, F & G) - Teaching Note
Ann C. Frost; Justin PattersonTeaching Note IVEY-8B21C029-ELeadership and People ManagementTeaching note for product 9B21C029.Starting at €0.00
-
Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
-
PGA Golf: Is Sunday Made for TV
Chris A. HigginsCase IVEY-9B12E008-ECorporate GovernanceIn 2011, two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.Using a dataset from the 2011 season, various questions about golfers and golf tou...Starting at €8.20