Ivey Business School (Canada)
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Flipkart's App-only Strategy: A Game Changer
Susmi Routray; Reema KhuranaCase IVEY-9B15M111-EStrategyBy the summer of 2015, Flipkart Online Services Pvt. Ltd. of Bangalore, India, had become a significant player in the Indian e-commerce industry. The company started its online operations with an inventory model, focusing on books, but expanded to a marketplace model with music, movies and mobile phones. Its fashion retail portal Myntra, acquired in 2014, closed its website operations on May 1, 2015, and moved to an app-only platform to take adva...Starting at €8.20
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Facebook's Free Basics: Free in India - Teaching Note
Reema KhuranaTeaching Note IVEY-8B16E024-EInformation TechnologiesTeaching note for product 9B16E024.Starting at €0.00
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Grofers: Re-Energizing Kirana Stores through M-Commerce - Teaching Note
Reema Khurana; Susmi RoutrayTeaching Note IVEY-8B16M120-EStrategyTeaching note for product 9B16M120.Starting at €0.00
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Grofers: Re-Energizing Kirana Stores through M-Commerce
Reema Khurana; Susmi RoutrayCase IVEY-9B16M120-EStrategyIn 2014, the food and grocery industry in India experienced a surge in the online grocery market. Before that time, existing e-business players had largely avoided the online grocery market because of its complex logistics requirements and issues related to last-mile delivery, or reaching customers in remote areas. The rise of online grocery businesses raised concerns for brick-and-mortar stores, especially local kirana stores (corner stores), ab...Starting at €8.20
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Facebook's Free Basics: Free in India
Reema KhuranaCase IVEY-9B16E024-EInformation Technologies, StrategyIn February 2015, Facebook’s Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device companies. The platform was meant not only to enable Internet access on a smartphone but also to deliver low-cost Internet connectivity to the masses. Internet.org had already successfully launched Free Basics for a population of eight million people in nine countries across Asia, Africa, and So...Starting at €8.20