Ivey Business School (Canada)
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology - Teaching Note
Khushbu Mahajan; Neera JainTeaching Note IVEY-8B18M157-EStrategyTeaching note for product 9B18M157.Starting at €0.00
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Jugnoo's Journey: Disrupting Traditional Markets Through Technology
Khushbu Mahajan; Neera JainCase IVEY-9B18M157-EEntrepreneurship, StrategyJugnoo started its journey in 2014 as an autorickshaw aggregator providing ride-hailing services in India. Since then, the brand had grown and expanded to include hyperlocal services and business solutions. By May 2018, Jugnoo had five services under its umbrella that were offered primarily through applications and covered both business-to-consumer and business-to-business markets. Jugnoo found itself in a very different market space from where i...Starting at €8.20
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BlewMinds: Leveraging Influencer Communication Strategies
Puja Agarwal; Neera JainCase IVEY-W25336-EKnowledge and CommunicationIn 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly thr...Starting at €8.20
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Teaching Executives the Ancient Art of Persuasion
John S. McCallumArticle IVEY-9B14TD05-ELeadership and People ManagementExamining texts by William Lewis Safire and Garth Stein, this article puts forward the value of persuasion and rhetoric for executives. A significant task of executives is persuading people to commit to a corporate plan. Shareholders must be convinced to buy stock. Lenders must commit to loans and debt. Customers need to commit to products. Employees and suppliers must give their best efforts. To get commitments from stakeholders, executives can ...Starting at €8.20
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Gemini Edibles and Fats India: In Pursuit of Growth
Ira Acharya; Neera JainCase IVEY-9B18M006-EEntrepreneurship, Leadership and People Management, Marketing, StrategyIn 2017, Gemini Edibles and Fats India Private Limited (GEF India), a Hyderabad-based company, was in the business of trading, manufacturing, and marketing edible oils and fats. In the eight years since it was founded, GEF India had become the top-selling edible oil company across South India with a 40 per cent market share. The company wanted to double its current revenues by 2021, which would place it in competition with national producers. Con...Starting at €8.20
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Gemini Edibles and Fats India: In Pursuit of Growth - Teaching Note
Ira Acharya; Neera JainTeaching Note IVEY-8B18M006-EStrategyTeaching note for product 9B18M006.Starting at €0.00
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Management Advice from a Dead Socialist
John S. McCallumArticle IVEY-9B16TE02-EStrategyWant an easy way to become a better leader in the age of uncertainty? Read philosophy. It helps remind us about what we should instinctively already know: to never be afraid to ask questions. As Bertrand Russell said: “To teach how to live without certainty, and yet without being paralyzed by hesitation, is perhaps the chief thing that philosophy, in our age, can still do for those who study it.” Brexit should drive business leaders to review exi...Starting at €8.20
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Followership: The Other Side of Leadership
John S. McCallumArticle IVEY-9B13TE07-ELeadership and People ManagementIf leadership is important to performance, then followership must be too, yet followership is a comparatively neglected concept. This article defines followership as the ability to take direction well, adhere to a program, be part of a team and deliver what is expected. In fact, how well followers follow is almost as important as how well leaders lead. The article identifies eight qualities of followers. 1) Judgment: The key is knowing the differ...Starting at €8.20
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Football Fumbles, Business Blunders and Naked Leadership
John S. McCallumArticle IVEY-9B15TE01-ELeadership and People ManagementBeing a business executive is about leading, competing and winning — which is why sports stories can be valuable reference points for decision making and motivating. Take, for example, the National Football League’s Super Bowl XLIX, which was lost due to a terrible judgement call by the Seattle Seahawks coaches that provides a vivid illustration of something that is critical to business success — the willingness of leaders to listen, and the will...Starting at €8.20
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Neglecting the Motherload of Economic Stimulus
John S. McCallumArticle IVEY-9B19TE02-EStrategyBusiness investment is a gift to growth that keeps on giving, which is why Canada needs to get serious about BI incentives.Starting at €8.20