Ivey Business School (Canada)
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Allied Founders: Surviving Internationally - Teaching Note
Gurudutt Nayak; Amol Dhaigude; Debmallya ChatterjeeTeaching Note IVEY-8B18E003-EInformation TechnologiesTeaching note for product 9B18E003.Starting at €0.00
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Apoorva: A Facility Location Dilemma - Teaching Note
Debmallya Chatterjee; Amol DhaigudeTeaching Note IVEY-8B17E012-ECorporate GovernanceTeaching note for product 9B17E012.Starting at €0.00
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Carlos Ghosn: Hero or Villain - Teaching Note
Andrea Santiago; Fernando Martin RoxasTeaching Note IVEY-8B19M092-EStrategyTeaching note for product 9B19M092.Starting at €0.00
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JSW Steel Ltd.: A Logistics Dilemma
Amol Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B17E008-ECorporate GovernanceThe customer relationship manager at JSW Steel Ltd., a large steel manufacturer in India, needed to analyze his available transportation and logistics options to meet an urgent order for a long-time and valued client. The manager needed to decide whether to send the shipment through the customary rail route or, instead, to use the new sea route that his company had recently developed. His dual objective was to meet the customer's requirements in ...Starting at €8.20
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JSW Steel Ltd: A Logistics Dilemma (B)
Amol S. Dhaigude; Debmallya Chatterjee; Vishnu KumarCase IVEY-9B18E011-EDecision AnalysisIn 2015, the assistant general manager at JSW Steel Ltd. (JSW), one of India’s largest steelmakers, faced a dilemma. Should JSW continue to transport the company’s end products to clients, or should JSW instead outsource the transportation to a third-party provider? Outsourcing would ensure timely delivery but would increase the cost. Another option was to pay an agency a premium for sharing information on the availability of Class I and Class II...Starting at €5.74
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JSW Steel Ltd: A Logistics Dilemma (B) - Teaching Note
Amol S. Dhaigude; Debmallya Chatterjee; Vishnu KumarTeaching Note IVEY-8B18E011-EDecision AnalysisTeaching note for product 9B18E011.Starting at €0.00
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Otsuka Kagu Ltd: Saving the Furniture Business
Andrea Santiago; Fernando Martin Roxas; Karina Iris YuvallosCase IVEY-9B18M195-EStrategyFounded in 1969 as a small operation, Otsuka Kagu, Ltd. became Japan’s largest furniture retailer and was listed on the Tokyo Stock Exchange in 1980. A membership program in 1993 managed to revitalize the company’s sales at a time when Japan was in a receStarting at €8.20
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Kamaths Ourtimes Ice Creams: Eliminating the Bottleneck Effect
Amol Dhaigude; Debmallya Chatterjee; Saptarshi ChakrabartiCase IVEY-9B18D014-EEntrepreneurship, Service and Operations ManagementKamaths Ourtimes Ice Creams Pvt. Ltd., a company located in Mumbai, India, manufactured and distributed ice cream under the brand Natural Ice Cream. The company specialized in using natural flavours in its products, a fact that helped it carve a niche for itself among health-conscious customers. In April 2017, after witnessing great demand for its ice cream across the country, the company’s board of directors asked the director of operations to d...Starting at €8.20
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20