Ivey Business School (Canada)
-
Volkswagen Strategy 2025: Shifting Gears in Disruptive Times - Teaching Note
Andreas Schotter; Thomas Watson; Ramasastry ChandrasekharTeaching Note IVEY-8B19M047-EStrategyTeaching note for product 9B19M047.Starting at €0.00
-
Shanghai Toex Trading Co.: The Going Global Challenge
Xiaorong Chen; Andreas Schotter; Wei LuCase IVEY-9B16M125-EEntrepreneurship, StrategyShanghai Toex Trading Co., Ltd. (TOEX) was a Chinese pet grooming equipment maker. In 2014, after years of operating internationally solely through third-party distribution channels, TOEX opened a new sales and logistics centre in Dallas, Texas to boost TOEX’s business in the United States. The new centre was also meant to be a model for future expansions to other countries. With more than a decade of industry experience, TOEX's founder believed ...Starting at €8.20
-
Segway Human Transporter: More Than a Cool Invention
Charlene L. Nicholls-Nixon; Daniel DayCase IVEY-9B05M045-EEntrepreneurship, StrategyThe inventor and founder of DEKA research was deciding whether to commercialize his latest invention, the Segway Human Transporter, a self-balancing, battery-operated scooter. The transporter was envisioned as an alternative mode of personal transportation in traffic-clogged urban environments. It also had potential application in developing countries with limited transportation infrastructure. With the versatility to carry riders on sidewalks, r...Starting at €8.20
-
AirAsia Faces a Major Crisis: The Loss of QZ8501
Jonathan Doh; Thomas Lawton; Andreas SchotterCase IVEY-9B15M018-EStrategyOn December 28, 2014, contact with Indonesia AirAsia flight QZ8501, carrying 162 people, was lost after it left Surabaya, Indonesia bound for Singapore. All passengers were believed dead. Until this horrific incident, AirAsia and its various affiliated airlines, which included AirAsia X and Indonesia AirAsia, along with several other airlines organized in joint ventures throughout Southeast Asia, had recorded rising profits, rapid expansion and, ...Starting at €8.20
-
AirAsia X: Can the Low Cost Model Go Long Haul
Ben Forrey; Andreas Schotter; Jonathan Doh; Thomas LawtonCase IVEY-9B12M013-EEntrepreneurship, StrategyBy 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and one of the most consistently profitable globally. But company founder Tony Fernandes had bigger plans. From the outset in 2001, Fernandes had intended to offer long-haul service, competing against the largest and most established airli...Starting at €8.20
-
Coral Divers Resort
Paul W. Beamish; Kent E. Neupert; Andreas SchotterCase IVEY-9B08M041-EEntrepreneurship, StrategyThe owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes ...Starting at €8.20
-
ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCase IVEY-9B06M083-EStrategyThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Starting at €8.20
-
GAZ Group Russia: The Gazelle Light Commercial Truck
Andreas Schotter; Dmitry Alenushkin; Mary B. TeagardenCase IVEY-9B13M104-EStrategyIn January 2013, the CEO of the Russian automotive company Gorky Automobile Plant (GAZ) was pleased with the results of the recently implemented changes to the company’s product-market strategy and the related organizational processes. He believed that this series of radical changes could help GAZ further cement its domestic market leadership position and at the same time allow it to complete a dramatic turnaround that had resulted in the company...Starting at €8.20
-
Carrefour China, Building a Greener Store
Andreas Schotter; Paul W. Beamish; Robert KlassenCase IVEY-9B08M048-EStrategyCarrefour, the second largest retailer in the world, had just announced that it would open its first Green Store in Beijing before the 2008 Olympic Games. David Monaco, asset and construction director of Carrefour China, had little experience with green building, and was struggling with how to translate that announcement into specifications for store design and operations. Monaco has to evaluate the situation carefully both from ecological and ec...Starting at €8.20
-
Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20