Ivey Business School (Canada)
-
Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
-
Try Recycling Inc. - The South London Expansion
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B09B002-EAccounting and Control, EntrepreneurshipThe president of a waste management and recycling company is considering expanding to another location within London, Ontario. Students are asked to assess the company's past performance to determine what had made it successful and then project financial results for the expansion along with projecting the company's fiscal year's overall financial results. Students are required to establish a strong promotion plan for the new facility, including t...Starting at €8.20
-
TerraCycle Inc. (Abridged)
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B07B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationThe chief financial officer of an environmentally-focused company that makes all-natural plant fertilizer is considering the introduction of two new plant fertilizing products. The company is committed to being the ultimate eco-capitalist corporation and utilizes an environmentally friendly production process and packing from waste containers, such as recycled pop bottles. Students are expected to complete the following tasks for this case: 1) ma...Starting at €8.20
-
TerraCycle Inc. (Abridged) - Teaching Note
Elizabeth M.A. Grasby; Andrew SmithTeaching Note IVEY-8B07B08-ETeaching note for product 9B07B008.Starting at €0.00
-
3M Chile - Health Care Products (A)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99A004-EMarketing, StrategyLooking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or botiquin that could be used as a promotional gift. Managers at the company's world headquarters had not previously focused on branded first-aid kits. It was the same all over the world, a plain white box with the red cross in front. You just can't brand a first-aid kit! they replied. At the same time, th...Starting at €8.20
-
Eastern Bank Limited (A)
Terry H. Deutscher; Kaiser IslamCase IVEY-9B04A030-EMarketing, StrategyEastern Bank Limited has taken over the Bangladesh operations of the Bank of Credit and Commerce International after its collapse. The new chief executive officer of Eastern Bank must make decisions about which corporate banking clients to target, how to develop and position the Eastern Bank brand, what products to emphasize, in what price structure and whether to centralize or decentralize the bank's operations. The supplement Eastern Bank Limit...Starting at €8.20
-
Tangarine Concepts Corporation: MasterCard MyCard
Elizabeth M.A. Grasby; Andrew SmithCase IVEY-9B06A029-EMarketingThe director of business development for Tangarine Concepts Corporations (Tangarine) must decide how to launch the company's newest product, a prepaid MasterCard called MyCard, as part of a six-month pilot project. Students are asked to: 1) outline Tangarine's goals and objectives for the launch of MasterCard MyCard; 2) decide the importance of a successful launch of MyCard to Tangarine; 3) perform a corporate size-up with specific attention to t...Starting at €8.20
-
Para el Cuidado de la Salud (B) (Spanish version)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99AS05Marketing, StrategyEn la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. 3M Chile lanzo el producto al mercado con un presupuesto de promocion limitado. Las ventas excedieron rapidamente sus expectativas...Starting at €5.74
-
Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
-
Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74