Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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Vroom Inc.: A Financing and Investing Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28607-EAccounting and ControlTeaching note for product #Starting at €0.00
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Jungle Bay Dominica: How Can An Eco-Resort Amplify Its Marketing?
Sheri Lambert; Amy Lavin; Charles MillerCase IVEY-W34144-EEntrepreneurship, MarketingThe concept of Jungle Bay Dominica (Jungle Bay) was created by Samuel Raphael on the island of Dominica in 1997 and first opened for business in 2005. Raphael’s philosophy was that he could profitably operate a luxury hotel with minimal disturbance to the surrounding natural environment that functioned as a tool to further the economic growth and social welfare of the local population. To its clientele, Jungle Bay offered a variety of experiences...Starting at €8.20
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#OwnYourStar: Together We Can Counter Rising Antisemitism
Sheri Lambert; Amy Lavin; Jennifer BermanCase IVEY-W30125-EMarketing, StrategyHillel International was founded in the United States in 1929 as a non-profit organization, with a mission to enrich the lives of Jewish students so that they may enrich the Jewish people and the world. By 2021, it had grown into the world’s largest Jewish college campus organization with over US$50 million in revenue and had achieved international recognition by connecting students at colleges and universities around the world. In August 2021, t...Starting at €8.20
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Terrific Tennis Balls: A Manufacturing Inventories Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28159-EAccounting and ControlTeaching note for product W28158.Starting at €0.00
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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Marlow: Building the Ultimate Reproductive Health Brand
Ian Dunn; Raphael Bender BennettCase IVEY-W27289-EMarketingIn August 2021, the founders of We are Marlow Corporation (Marlow) were considering the company’s future. Marlow was a direct-to-consumer (D2C), subscription-based business that sold lubricated tampon kits. The company was about to receive full approval from Health Canada to sell its products and the founders needed to shift their focus to a marketing strategy for their upcoming launch. They needed to decide on their target market and pricing sch...Starting at €8.20
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Marlow: Building the Ultimate Reproductive Health Brand - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W27290-EMarketingTeaching note for product W27289.Starting at €0.00