Ivey Business School (Canada)
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Capital Bikeshare: Analyzing Bike Rental Demand
Joe Naoum-Sawaya; Abby XiongCase IVEY-9B21E008-EDecision AnalysisIn November 2018, a bicycle program specialist who worked in the Planning and Sustainability Division at the Washington, DC, District Department of Transportation, wanted to analyze Capital Bikeshare’s bike rental demand for the past two years. Capital Bikeshare was a station-based bike-sharing operator that provided an expansive, multi-jurisdictional transportation system to Washington and the surrounding area. If the bicycle program specialist ...Starting at €8.20
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Toboggan Brewing Company: Sliding to Success - Teaching Note
Colin McDougall; Carly ArmstrongTeaching Note IVEY-8B19A035-EMarketingTeaching note for product 9B19A035.Starting at €0.00
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Warehousing Enhancements for E-Commerce Growth - Teaching Note
Juri Zguri; Fatma Gzara; Joe Naoum-SawayaTeaching Note IVEY-8B20E006-EDecision AnalysisTeaching note for product 9B20E006.Starting at €0.00
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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonTeaching Note IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Starting at €0.00
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Magic Murray's Viral Videos - Teaching Note
Colin McDougall; Holly EarithTeaching Note IVEY-8B17A052-EMarketingTeaching note for product 9B17A052.Starting at €0.00
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City of London Water: Predicting Electricity Prices and Optimizing Operations
Ernesto Arandia; Joe Naoum-Sawaya; Kira Wembo XueCase IVEY-9B19E004-EDecision AnalysisThe manager of Water Operations at the City of London wanted to reduce the cost of pumping water by optimizing energy use. Water Operations had been consistently experiencing higher operational costs, and electricity bills accounted for up to 30 per cent of its direct costs. If the manager could predict the future cost of energy, she could schedule the operation of the water pumps to benefit from periods of low energy prices, potentially saving u...Starting at €8.20
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Magic Murray's Viral Videos
Colin McDougall; Holly EarithCase IVEY-9B17A052-EEntrepreneurship, MarketingIt was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral s...Starting at €8.20
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Thunderball (A)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M019-EEntrepreneurship, StrategyAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Starting at €8.20