Ivey Business School (Canada)
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Covalent: Term Loan for Expansion and Modernization
Maram Srikanth; Palanisamy SaravananCase IVEY-9B15N009-EEntrepreneurship, Finance, StrategyCovalent Laboratories Private Ltd. is involved in the manufacture of active pharmaceutical ingredients and bulk drugs in Hyderabad, India. In March 2012, the company added a new manufacturing plant and was in the process of obtaining regulatory approvals for its products from the U.S. Food and Drug Administration and the European Directorate of Quality of Medicines. Anticipating good growth, the company approached the Commercial Development Bank ...Starting at €8.20
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Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada
Fareena SultanCase IVEY-9B19A022-EEntrepreneurship, MarketingA group of Canadian parents wanted the Canadian government to create a redress system related to Canada’s no-fly list, which affected some of their young children whenever they flew. The parents formed an advocacy group called the No Fly List Kids group in 2016, and the group undertook various campaigns—including innovative guerrilla marketing campaigns and uses of both digital and traditional marketing—to highlight the issue of Canadian children...Starting at €8.20
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Coromandel: Enhancement of Short-Term Finance - Teaching Note
Maram Srikanth; Palanisamy Saravanan; Tara Shankar ShawTeaching Note IVEY-8B16N006-EFinanceTeaching note for product 9B16N006.Starting at €0.00
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Nava Bharat: Energy Solutions for India - Teaching Note
Maram Srikanth; Palanisamy SaravananTeaching Note IVEY-8B17N017-EFinanceTeaching note for product 9B17N016.Starting at €0.00
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Natco Pharma: Manufacturing Affordable Medicines
Maram Srikanth; Palanisamy Saravanan; Gunta SrinivasCase IVEY-9B18N024-EEntrepreneurship, Finance, StrategyIn 2015, the chief executive officer of Natco Pharma Limited, a commercial manufacturer of pharmaceutical drugs in India, needed to raise funds either through debt or equity to meet the company's capital expenditure and working capital requirements of ₹3.Starting at €8.20
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Social Advocacy and Guerrilla Marketing: The No Fly List Kids Canada - Teaching Note
Fareena SultanTeaching Note IVEY-8B19A022-EMarketingTeaching note for product 9B19A022.Starting at €0.00
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Niantic, Inc.: Pokemon Go and the Rise of Augmented Reality Gaming
David T.A. Wesley; Fareena SultanCase IVEY-9B19A006-EEntrepreneurship, MarketingIn the summer of 2016, the unprecedented growth of Pokémon GO introduced augmented reality into mainstream gaming. Pokémon GO was developed by San Francisco-based Niantic, Inc. (Niantic), a highly successful spinoff from Google Inc., which partnered with the Japanese video game company Nintendo Co., Ltd. to bring the popular video game franchise into the mobile gaming sphere. Niantic's version included the innovative use of augmented reality, a t...Starting at €8.20
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The 2006 World Cup: Mobile Marketing at adidas (A)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A016-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. By February, there had been only 3,000 visits to the mobile site, compared to the one million visits predicted earlier based on the previous success of a Lucas Films Star Wars mobile campaign. Given that the World Cup is a global event viewed by millions of people in person and more th...Starting at €8.20
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The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A017-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.Starting at €5.74
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Nava Bharat: Energy Solutions for India
Maram Srikanth; Palanisamy SaravananCase IVEY-9B17N017-EEntrepreneurship, Finance, StrategyOn June 30, 2009, Nava Bharat Energy India Limited (NBEIL) proposed the setup of two coal-fired power projects: one in Paloncha, Khammam District, and another in Dharmavaram, East Godavari District, Andhra Pradesh. The sites of these projects were located adjacent to the existing power plants of Nava Bharat Ventures Limited, parent company of NBEIL, a renowned industrial group based in South India.NBEIL approached the president of a bank to arran...Starting at €8.20