Ivey Business School (Canada)
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ServiceForce: Scaling up Financing
Hitesh J Shukla; Ashutosh DashCase IVEY-9B13N019-EEntrepreneurship, FinanceThe founder of ServiceForce, a company that provides repair and maintenance for motorized two-wheel vehicles in India, has a dilemma about whether he should sell the rights of his franchisee business, join hands with a venture capitalist, borrow money for capacity building or see the business grow through franchising. The start-up was initiated with his own money and family investment. A mere 18 months has shown great success with two service sta...Starting at €8.20
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Colgate: Regaining Leadership in India's Sensitive Teeth Market
Doreen KumCase IVEY-9B15A057-EMarketing, StrategyIn April 2013, Colgate-Palmolive, a long-term front runner in a consumer goods business that specialized in oral care products, lost its dominance for the sensitive teeth toothpaste market in India. It was a dominance that Colgate-Palmolive had managed to build over the years by being a first mover and by leveraging its reputation as a leader in oral care products. However, new global and local competitors entered the market with diverse product ...Starting at €8.20
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Bumbox: Choosing a Business Model for a Start-Up- Teaching Note
Doreen KumTeaching Note IVEY-8B20A053-EMarketingTeaching note for product 9B20A053.Starting at €0.00
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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCase IVEY-9B20A053-EEntrepreneurship, Marketing, StrategyIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliStarting at €8.20
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Ronds: A Pioneer in a Blue Ocean (A)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A011-EEntrepreneurship, Marketing, StrategyRonds Science & Technology Incorporated Company (Ronds) was a leading smart solutions provider in China’s machine condition monitoring market. Since its establishment, 10 years earlier, the high-tech company’s monitoring and diagnostic solutions have been implemented across various industries, with the strongest foothold in the wind energy industry. However, the co-founder and chairman of Ronds observed that most Chinese industrial enterprises we...Starting at €8.20
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Ronds: A Pioneer in a Blue Ocean (B)
Doreen Kum; Qizhang Liu; Bin DingCase IVEY-9B20A012-EMarketingSupplement for product 9B20A012.Starting at €5.74
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCase IVEY-W28199-EMarketing, StrategyIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Starting at €8.20
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Ronds: A Pioneer in a Blue Ocean (A) and (B) - Teaching Note
Doreen Kum; Qizhang Liu; Bin DingTeaching Note IVEY-8B20A011-EMarketingTeaching note for products 9B20A011 and 9B20A012.Starting at €0.00
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Harsh Electricals: Analyzing Cost in Search of Profit - Teaching Note
Rahul Pramani; Ashutosh DashTeaching Note IVEY-8B19B003-EAccounting and ControlTeaching note for product 9B19B003.Starting at €0.00
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Nilco Pvt. Limited — The Technology Selection Process (A)
Jitendar Khatri Bittoo; Ashutosh DashCase IVEY-9B14M068-EEntrepreneurship, StrategyBy 2009, since the introduction of liberal economic policies by the government of India in 1991, many Indian companies manufacturing leather cloth were closing down due to cheap imports from China and Taiwan. There had been no new investment or expansion in this field at all. In such a business environment and against the advice of many trade analysts, the chief executive officer of Northern India Leather Cloth Manufacturing Company Pvt. Ltd., ba...Starting at €8.20