Ivey Business School (Canada)
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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Cathay Pacific: Navigating Digital Disruption - Teaching Note
Yulin Fang; Ning Su; Duan YangTeaching Note IVEY-8B19E002-EInformation TechnologiesTeaching note for product 9B19E002.Starting at €0.00
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J.Crew: Are Americans Ready to Dress Down?
Sheri Lambert; Brooke ReaveyCase IVEY-W27129-EMarketingIn July 2019, J.Crew Group Inc., a multi-brand, multichannel specialty US clothing retailer, was investigating a launch within a new apparel category. The company’s marketing research manager had been tasked with interpreting trends and market potential within the industry as well as primary customer research, to recommend a new product line that would increase revenues. She saw three main potentially viable options in the rental, resale, and ath...Starting at €8.20
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J.Crew: Are Americans Ready to Dress Down? - Teaching Note
Sheri Lambert; Brooke ReaveyTeaching Note IVEY-W27130-EMarketingTeaching note for product W27129.Starting at €0.00
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs
Sheri Lambert; Brooke Reavey; Monique BellCase IVEY-W30135-EMarketing, StrategyLongevity Wines was a family-owned urban winery and certified minority-owned business based in the Livermore Valley wine region of Northern California. Founders Phil and Debra Long opened Longevity Wines in 2008 when their winemaking hobby outgrew their garage. By that time, they had spent years visiting tasting rooms and had identified a need to increase inclusivity in the wine community. The wine industry had a history of exclusion in terms of ...Starting at €8.20
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Longevity Wines: Fermenting Inclusion for Black Wine Entrepreneurs - Teaching Note
Sheri Lambert; Brooke Reavey; Monique BellTeaching Note IVEY-W30136-EMarketing, StrategyTeaching note for product W30135.Starting at €0.00
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Volkswagen Group: Adapting in the Age of AI - Teaching Note
Ning Su; Yulin Fang; Duan YangTeaching Note IVEY-8B19E016-EInformation TechnologiesTeaching note for product 9B19E016.Starting at €0.00
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Cathay Pacific: Navigating Digital Disruption
Yulin Fang; Ning Su; Duan YangCase IVEY-9B19E002-EInformation Technologies, StrategyIn 2017, Cathay Pacific Airways Limited (Cathay Pacific) began its largest transformation program in 20 years in response to business hardships the airline had been experiencing since 2016. The program used digital enablement and insight orientation to realign the company’s newly defined business focuses and to establish supporting pillars for further development. Information technology (IT) not only played a lead role in this corporate transform...Starting at €8.20