Ivey Business School (Canada)
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Sunshine Fresh: Choosing a Business Location
Lawrence A. Plummer; Simon ParkerCase IVEY-9B17M073-EEntrepreneurship, StrategyIn July 2014, the president and co-owner of Sunshine Fresh Inc. (Sunshine), a food service manufacturing company in Totowa, New Jersey, needed to make a decision about the best location for the company’s new West Coast expansion. Sunshine had built a strong reputation on the U.S. East Coast for high-quality refrigerated kosher pickles. Among Sunshine’s most valued clients were several casinos located in Atlantic City, New Jersey, and headquartere...Starting at €8.20
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Growing Trafalgar Ales, Meads & Distillery
Lawrence A. Plummer; Ken MarkCase IVEY-9B19M018-EEntrepreneurship, StrategyIn February 2018, the co-owners of Trafalgar Ales, Meads & Distillery, based in Oakville, Ontario, were eager to take on a wide range of new opportunities. In the 18 months since their purchase of the brewery, the two co-owners had devoted great efforts to transforming the company, creating and launching several new and successful beer brands. Contract brewing was de-emphasized, and the layout of the brewery was reset. The owners became involved ...Starting at €8.20
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Western Continuing Studies: Strategic Decision-Making in Continuing Education - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B20M101-EStrategyTeaching note for product 9B20M101.Starting at €0.00
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Thistle Links: An Equity Financing Exercise
Ian Dunn; Martin EidenbergCase IVEY-W26409-EAccounting and ControlOn October 31, 2021, Thistle Links Inc. (Thistle), a sports management company headquartered in Toronto, Ontario, had just finished its fiscal year 2021. During the year, the company had experienced a wide variety of occurrences related to its equity financing activities. Starting with the shareholders’ equity section of the previous year’s statement of financial position, Thistle’s accountant is tasked with recording all transactions that occurr...Starting at €8.20
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Thistle Links: An Equity Financing Exercise - Teaching Note
Ian Dunn; Martin EidenbergTeaching Note IVEY-W26410-EAccounting and ControlTeaching note for product W26409.Starting at €0.00
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Zarr Tech: Next Steps for a Growing Business
Julie Gosse; Martin EidenbergCase IVEY-9B19A046-EEntrepreneurship, MarketingIn 2018, founder and chief executive officer of Zarr Tech Canada Inc. (Zarr Tech), understood the need for his young business to continue along its impressive growth trajectory. However, he was unsure how this goal could best be achieved. Given the increaStarting at €8.20
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Zarr Tech: Next Steps for a Growing Business - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-8B19A046-EMarketingTeaching note for product 9B19A046.Starting at €0.00
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Huemen: The Creation of a Male Beauty Brand - Teaching Note
Lawrence A. Plummer; Umar ElBablyTeaching Note IVEY-8B20M069-EStrategyTeaching note for product 9B20M069.Starting at €0.00
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
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Hairstrong: Working Out a Marketing Plan - Teaching Note
Julie Gosse; Martin EidenbergTeaching Note IVEY-W34636-EEntrepreneurship, MarketingTeaching note for product W34635.Starting at €0.00