Ivey Business School (Canada)
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCase IVEY-9B19A003-EEntrepreneurship, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Starting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions - Teaching Note
Anupama PrasharTeaching Note IVEY-8B19A003-EMarketingTeaching note for product 9B19A003.Starting at €0.00
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JCB Construction Equipment: Made in India for the World - Teaching Note
Anupama PrasharTeaching Note IVEY-8B16M039-EStrategyTeaching note for product 9B16M039.Starting at €0.00
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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JCB Construction Equipment: Made in India for the World
Anupama PrasharCase IVEY-9B16M039-EStrategyIn November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficul...Starting at €8.20
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Location Planning at A.B. Corp.
Jitendra R. SharmaCase IVEY-9B12D008-ECorporate Governance, Service and Operations Management, StrategyIn March 2010, the management of A.B. Corp. announced its plan to select a definite location for its central warehouse. The company, a major producer of agriculture and farm equipment, had gone through three consecutive years of financial loss as a result of increasing production costs. Management had to select a central warehouse between four candidates, based on the location of five distribution centres, the loads to be transferred, and other f...Starting at €8.20
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Vaidam Health: Facilitating Medical-Value Travel
Anupama PrasharCase IVEY-9B18M122-EEntrepreneurship, StrategyHeadquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they wou...Starting at €8.20
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A-CAT Corp. - Bang for the Bucks
Jitendra R. SharmaCase IVEY-9B09D006-EService and Operations Management, StrategyThe case describes the situation facing the vice-president of A-CAT Corp. (A-CAT), Vidarbha Region, Maharashtra. A-CAT manufactured a wide range of electrical appliances for household use. Typical products included TV signal boosters, transformers, FM radio kits, electronic ballasts, battery chargers and voltage regulators. The voltage regulators manufactured by A-CAT were used for many different purposes; however, the focus was on its flag-ship ...Starting at €8.20
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Parentune.com: Partnering Parents
Anupama PrasharCase IVEY-9B17D002-EEntrepreneurship, Service and Operations Management, StrategyIn June 2016, the founder and chief executive officer of Parentune.com, a rapidly growing online parents’ community based in Gurgaon, India, was feeling the pressure of keeping his parenting support service relevant to the changing needs of millennial parents. Parentune.com supported parents at all stages of parenting by networking parents and experts. Since Parentune.com launched in November 2012, more than one million parents had become members...Starting at €8.20
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Decision-making at A-Cat Corp.
Jitendra R. SharmaCase IVEY-9B11D011-ECorporate Governance, Marketing, Service and Operations ManagementThe case describes the situation faced by the vice president of A-CAT Corp. The company was a mid-sized manufacturer and distributor of domestic electrical appliances, largely catering to the price-sensitive rural population. The firm operated two medium-sized facilities in a remote district in Vidarbha, India. A-CAT manufactured a wide range of electrical appliances including TV signal boosters, transformers, FM radio kits, electronic ballasts, ...Starting at €8.20