Ivey Business School (Canada)
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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Vietnam's Embrace of ICT for Economic Development: Success and Future Challenges
Vu Minh Khuong; Robert D. AustinCase IVEY-9B15E005-EInformation Technologies, StrategyVietnam has made impressive economic gains over a period of three decades, following the Doi Moi reforms of 1986. Before reform, the country’s socialist economy had been unable to displace the poverty that had plagued the country in the aftermath of the Vietnam War. After reform, Vietnam has experienced many years of sustained growth, as evidenced by its advances on several economic performance rankings. By 2014, Vietnam's rankings compared favou...Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context - Teaching Note
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosTeaching Note IVEY-8B17M116-EStrategyTeaching note for product 9B17M116.Starting at €0.00
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Hart Schaffner Marx: Neurodiversity at a Classic American Suit Maker - Teaching Note
Robert D. AustinTeaching Note IVEY-8B18C048-ELeadership and People ManagementTeaching note for product 9B18C048.Starting at €0.00
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JPMorgan Chase & Co.: Open Banking
Robert D. Austin; Jashan PuniyaCase IVEY-9B21M060-EInformation Technologies, Knowledge and CommunicationJPMorgan Chase & Co. (JPMC), one of the world’s largest banks, was confronting the advent of open banking in its retail banking business. In late 2020, policy makers and regulators were advocating movement toward open banking with growing enthusiasm as a way to stimulate competition in the financial services sector and thus, encourage greater value creation for consumers.
JPMC, however, seemed to embrace open banking while also resisting i...Starting at €8.20
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TDC Group: New Ways of Working - Teaching Note
Robert D. Austin; Dana MinbaevaTeaching Note IVEY-W33699-ELeadership and People ManagementTeaching Note for Ivey Product W26414.Starting at €0.00
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Disruptive Innovation: Developing and Adapting Business Models for an Uncertain Future (Digital Learning Experience)
Robert D. AustinCase IVEY-W35278-EInformation TechnologiesThe aim of this Course DLE is to investigate how innovation influences competition, and why it carries with it great potential for both opportunity and threat. When innovation influences competition, we often use the word disruption to describe what has happened to an established competitive landscape. As we’ll see, though, the word ‘disruption’ has become overused. Thus, a secondary purpose of this DLE is to refine common notions of disruption i...Starting at €8.20
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JP Morgan Chase and Co.: Open Banking (Digital Learning Experience) - Teaching Note
Robert D. AustinTeaching Note IVEY-W35276-EInformation TechnologiesTeaching note for product W35720.Starting at €0.00
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Digital Transformation at GE: What Went Wrong - Teaching Note
Robert D. Austin; Genevieve PelowTeaching Note IVEY-8B19M110-EStrategyTeaching Note for product 9B19M110.Starting at €0.00