Ivey Business School (Canada)
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Sarah James in Mexico: Often Wrong but Never in Doubt
William A. AndrewsCase IVEY-9B09C006-ELeadership and People Management, StrategyA college student, Sarah James, attends a Mexican university (INI) for the summer to develop her language and cross-cultural capabilities. At the end of a successful semester, she e-mails the director of international recruitment for the Mexican UniversitStarting at €8.20
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Snapper Future Tech: Land Records and Registration Using Blockchain
Poonam Garg; Rashmi Kumar Aggarwal; Shashank Raj; Ashish GargCase IVEY-9B19E001-EEntrepreneurship, Information Technologies, StrategyOn October 10, 2017, the co-founders of Snapper Future Tech Private Limited (Snapper) were discussing the solutions they had proposed at a recent blockchain business conference. Snapper’s initiative envisaged digital solutions for smooth land registration, adding transparency, accountability, and good governance at every stage of the process. Snapper had developed a proof of concept for land records on a private blockchain in a cloud-based enviro...Starting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16ES039Entrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantStarting at €8.20
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Snapdeal: A Nightmare or a Benefit in Reverse Logistics
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16E039-EEntrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchant for future purchases. However, by the end of 2015, the estimated worth of products returned under the Indian e-commerce platform was $800 million to $1 billion. The rate of returns of online prod...Starting at €8.20
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Snapper Future Tech: Land Records and Registration Using Blockchain - Teaching Note
Poonam Garg; Rashmi Kumar Aggarwal; Shashank Raj; Ashish GargTeaching Note IVEY-8B19E001-EEntrepreneurship, Information Technologies, StrategyTeaching note for product 9B19E001.Starting at €0.00
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Synergy Pharmaceuticals Scales Up: License or Go It Alone
William A. AndrewsCase IVEY-9B19M026-EEntrepreneurship, StrategyAfter more than a decade of development, US-based Synergy Pharmaceuticals Inc. (Synergy) received marketing approval from the US Federal Drug Administration (FDA) for its first drug, Trulance, which targeted a large market that had only two other approved competitors. Synergy now needed to scale up from a research-and-development shop to a sales-and-marketing powerhouse. The company had not partnered with a larger pharmaceutical company during th...Starting at €8.20
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Synergy Pharmaceuticals Scales Up: License or Go It Alone - Teaching Note
William A. AndrewsTeaching Note IVEY-8B19M026-EStrategyTeaching note for product 9B19M026.Starting at €0.00
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Residential Child-Services Facility (A): A CEO’S Effort to Preserve Morale
William A. AndrewsCase IVEY-9B18C026-ELeadership and People ManagementIn 2013, the new chief executive officer (CEO) of the Christian Children’s Home of Florida (CCHF), a well-established, faith-based residential care facility for neglected and abused children, was in the process of seeking a deep understanding of the issues affecting company morale. The CEO had just received the field notes of an extensive qualitative research study of CCHF completed by a Master of Business Administration consulting team from a lo...Starting at €8.20
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Residential Child-Services Facility (B): Selected Field Notes
William A. AndrewsCase IVEY-9B18C027-ELeadership and People ManagementSupplement for product 9B18C026.Starting at €5.74
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JioMoney M-Wallet: A Cure for the Digital Economy
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav Garg VaibhavCase IVEY-9B18E010-EEntrepreneurship, Information TechnologiesReliance Jio Infocomm Limited (Jio) launched JioMoney, a mobile wallet (m-wallet) service, in May 2016. Jio was a new entrant in a market populated by established services. Six months later, when the government of India announced demonetization of two high-value currency notes, India’s cash-driven economy was pushed toward digital payments, providing Jio and its competitors with an opportunity. Jio had advanced technology supporting its service. ...Starting at €8.20