Ivey Business School (Canada)
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Microsoft Surface: Accelerating Digital Transformation
Sarah L. Y. Cheah; Nigel Koon-Leong ToeCase IVEY-9B19M002-EEntrepreneurship, StrategyIn December 2017, the corporate vice-president of Microsoft Corporation’s Devices division was considering two options to chart a strategic course for the next few years. Since first joining Microsoft Corporation in 2004, one of the vice-president's key roles had been to oversee the strategic direction of the personal computing hardware business. The company, which was headquartered in Washington State in the United States, had a multitude of pro...Starting at €8.20
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StarHub Ltd.: Paving the Way for Innovation
Sarah L. Y. Cheah; Maw Der FooCase IVEY-9B19M048-EEntrepreneurship, StrategyIn 2018, the Singapore-based telecommunication operator StarHub Ltd. (StarHub) acknowledged that in 2017 its total revenue was relatively flat and its net profit had declined. In the face of rising competition and a slowing global economy, the company needed to explore new sources of revenue growth. Two areas of growth seemed promising. The first area involved the launch of StarHub's smart retail analytics for small and medium enterprises in the ...Starting at €8.20
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billionBricks: Homes for the Homeless- Teaching Note
Sarah L. Y. Cheah; Nawazish ParwezTeaching Note IVEY-8B20M007-EStrategyTeaching note for product 9B20M007.Starting at €0.00
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Microsoft Surface: Accelerating Digital Transformation - Teaching Note
Sarah L. Y. Cheah; Nigel Koon-Leong ToeTeaching Note IVEY-8B19M002-EStrategyTeaching note for product 9B19M002.Starting at €0.00
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StarHub Ltd.: Paving the Way for Innovation - Teaching Note
Sarah L. Y. Cheah; Maw Der FooTeaching Note IVEY-8B19M048-EStrategyTeaching note for product 9B19M048.Starting at €0.00
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PharmaCo: Inject 5-Malware Infection
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M058-EStrategyAdditional Supplement to accompany 9B20M058.Starting at €8.20
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PharmaCo: Inject 2-Email Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M055-EStrategyAdditional Supplement to accompany 9B20M053.Starting at €8.20
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PharmaCo: Inject 3-Phi Theft
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M056-EStrategyAdditional Supplement to accompany product 9B20M053.Starting at €8.20
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billionBricks: Homes for the Homeless
Sarah L. Y. Cheah; Nawazish ParwezCase IVEY-9B20M007-EEntrepreneurship, StrategyBy late 2018, a Singapore-based non-profit organization, billionBricks, had completed seven projects, rehabilitating more than a thousand homeless and disaster-stricken people in Asia. Its tent product was widely accepted and could, it was projected, meet the needs of millions of homeless people. Despite these achievements, the co-founder and chief executive officer felt that the company’s performance had not met his expectations. A key challenge...Starting at €8.20
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PharmaCo
Michael Parent; Greg Murray; Sundeep SandhuCase IVEY-9B20M053-EStrategyPharmaCo was a large, multinational, integrated pharmaceutical company. Its board of directors was meeting to discuss a possible friendly merger with a complementary competitor and to review a quarterly cybersecurity report. However, before either of these discussions could begin, PharmaCo’s chief financial officer interrupted with news that the company’s customer database had been encrypted by hackers in a ransomware attack and a ransom of $25,0...Starting at €8.20