Ivey Business School (Canada)
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Bio-Vert: Green to What Limit
Raymond L. Paquin; Catherine Bedard; Genevieve GraingerCase IVEY-9B12A035-EMarketing, StrategyBio-Vert is a leading Canadian brand of eco-cleaning products manufactured by Quebec-based Savons Prolav. Run by a brother and sister team, Savons Prolav bases its products on their vision, which includes eco-friendliness, affordability and effectiveness. Demand for Bio-Vert’s phosphate-free detergents has increased dramatically since the 2007 blue-green algae bloom outbreaks in Quebec’s waterways and subsequent legislation restricting phosphate ...Starting at €8.20
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00
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Kombi Sports Inc.: Staying Ahead of the Curve - Teaching Note
Raymond L. Paquin; Heather Calvert; Rajshree PrakashTeaching Note IVEY-8B21M063-EMarketing, StrategyTeaching note for product 9B21M063.Starting at €0.00
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Dessa: Growing a Diverse and Inclusive Artificial Intelligence Company - Teaching Note
Cheryl Gladu; Raymond L. PaquinTeaching Note IVEY-8B20C046-ELeadership and People ManagementTeaching note for product 9B20C046.Starting at €0.00
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
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LIDL: A German Grocer in The United States - Teaching Note
Lubna Nafees; Neel Das; Mokhalles MehdiTeaching Note IVEY-8B19A007-EMarketingTeaching note for product 9B19A007.Starting at €0.00
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ExtraCarbon: Working for a Cleaner Future - Teaching Note
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaTeaching Note IVEY-8B20M044-EStrategyTeaching note for product 9B20M044.Starting at €0.00