Ivey Business School (Canada)
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The Plastilene Group: Sustainable Innovation Strategy
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraCase IVEY-9B21M022-EStrategyIn 2020, the corporate purchasing and sustainability manager at the Plastilene Group (a plastics producer based in Colombia) needed to address a sustainability challenge. In response to media and legislative attacks and consumer behaviour changes regarding the use of plastic products globally, the corporate purchasing and sustainability manager, supported by the company’s chief executive officer, was tasked with leading a strategic renewal in the...Starting at €8.20
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GENICON: A Surgical Strike into Emerging Markets
Allen H. Kupetz; Adam P. Tindall; Gary HaberlandCase IVEY-9B10M041-EEntrepreneurship, Marketing, StrategyA critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. ...Starting at €8.20
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business - Teaching Note
Allen H. KupetzTeaching Note IVEY-8B18M007-EStrategyTeaching note for product 9B18M007.Starting at €0.00
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business
Allen H. KupetzCase IVEY-9B18M007-EEntrepreneurship, StrategyIn the summer of 2017, with over half of the United States and a growing number of other countries allowing the use of either medical or recreational marijuana, Mountjoy Sparkling was entering a huge market. Its product, sparkling water infused with marijuana, was targeting consumers who did not like to smoke and wished to avoid the generally high level of sugar in most marijuana edibles. The company faced all of the operational challenges of a s...Starting at €8.20
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Trying to Create a Stir: Opening a Coffee Shop in Korea
Gyewan Moon; Allen H. KupetzCase IVEY-9B10M113-EEntrepreneurship, StrategyA critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to creat...Starting at €8.20
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After the BRICs: Choosing from Other Emerging Markets
Allen H. Kupetz; Gary HaberlandCase IVEY-9B12M116-EStrategyA U.S. medical device manufacturer is operating in more than 40 international markets, including its most recent entries in the BRIC markets. The company president is now ready to look to new emerging markets for revenue growth. This time a more advanced “post-BRIC” analysis is needed to determine which market to enter next. Because the capital investment and risk associated with entering a new market is high, making the right market selection is...Starting at €8.20
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Temple Health System: Real-Time Feedback & People Analytics (A)
Tony Petrucci; Michael RiveraCase IVEY-9B20C018-ELeadership and People ManagementIn 2017, Dr. Gordon Morewood, chair of anesthesiology at Temple University Health System (Temple Health) in Philadelphia, Pennsylvania, faced a rapidly changing health care environment. Responsible for training anesthesiology residents and for all anesthesiology patient care across Temple Health’s system, Morewood faced rising expectations for improving patient outcomes, patient satisfaction, and financial performance. Communication in health car...Starting at €8.20
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Temple Health System: Real-Time Feedback & People Analytics (B)
Tony Petrucci; Michael RiveraCase IVEY-9B20C019-ELeadership and People ManagementSupplement for product 9B20C018.Starting at €5.74
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Ruth's Chris: The High Stakes of International Expansion - Teaching Note
Ilan Alon; Allen H. KupetzTeaching Note IVEY-8B06A34-EMarketing, StrategyTeaching note for product 9B06A034.Starting at €0.00
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The Plastilene Group: Sustainable Innovation Strategy - Teaching Note
Ricardo Estrada; Juan Carlos Rodríguez; Michael RiveraTeaching Note IVEY-8B21M022-EStrategyTeaching note for product 9B21M022.Starting at €0.00