Ivey Business School (Canada)
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Dancing with the Stars: Denitsa Ikonomova (Classroom Session) - Teaching Note
Robert Mackalski; Alana D'AmicoTeaching Note IVEY-8B20A067A-EMarketingClassroom Teaching note for product 9B20A067.Starting at €0.00
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Santé Au Naturel: Healthy to the Core - Teaching Note
Robert Mackalski; Marc DucusinTeaching Note IVEY-8B17A069-EMarketingTeaching note for product 9B17A069.Starting at €0.00
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Santé Au Naturel: Healthy to the Core
Robert Mackalski; Marc DucusinCase IVEY-9B17A069-EEntrepreneurship, MarketingSanté Au Naturel was a natural health boutique in Montreal’s downtown core. The company was off to a strong start in a growing market, but as its best-selling products became more mainstream, large retailers were entering the market, stealing customers, and driving down margins. In early 2017, Santé Au Naturel's owner reflected on further differentiation of her offering and targeted marketing; she wanted to improve her marketing mix to grow sales...Starting at €8.20
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Frozen Food Products: Cost of Capital
S.K. MitraCase IVEY-9B12N028-EFinance, StrategyMaria D’souza planned to expand her business by introducing a new product line of frozen foods. She wanted to estimate the attractiveness of the new expansion by estimating net present value (NPV) of the expected cash flows. Her main concern was to find a suitable discount rate to be applied to cash flows to ascertain the NPV of the project.D’souza’s consultant friend asked her to analyze cost of capital of similar companies operating in the same...Starting at €8.20
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Fly Ash Brick Project: Feasibility Study Using CVP Analysis
S.K. Mitra; Shubhra HajelaCase IVEY-9B13B022-EAccounting and Control, Entrepreneurship, StrategyA budding entrepreneur in India is planning to set up a fly ash brick manufacturing plant near a thermal power plant. Not only does making bricks out of the residue of coal power generation reduce the amount of fly ash waste dumped on the ground, but the government is actively supporting the fly ash brick industry as a way to meet the increasing demands for construction materials that are environmentally sustainable. On the basis of preliminary a...Starting at €8.20
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Anandam Manufacturing Company: Analysis of Financial Statements
Vinay Goyal; S.K. MitraCase IVEY-9B16B007-EAccounting and Control, Entrepreneurship, StrategyIn July 2015, the owner of the Anandam Company approached a bank for additional funding to meet the growing requirements of his garment manufacturing firm. The owner was confident about the financial prospects of his firm, with its fourfold increase in revenue and phenomenal increase in profit after taxes over the last three years. In a lengthy discussion with the bank manager, the owner shared the development of his company and the dynamics and ...Starting at €8.20
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Yash Building Centre: Planning for Expansion - Teaching Note
M. Kannadhasan; Vinay Goyal; S.K. MitraTeaching Note IVEY-8B18N003-EFinanceTeaching note for product 9B18N003.Starting at €0.00
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Dancing with the Stars: Denitsa Ikonomova
Robert Mackalski; Marc Ducusin; Jake Sinclair; Alana D'AmicoCase IVEY-9B20A067-EEntrepreneurship, Marketing, StrategyDenitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity.Starting at €8.20
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Club Sportif MAA: Staying Ahead of the Game
Robert Mackalski; Delaney Brown; Marc DucusinCase IVEY-9B17A046-EMarketingClub Sportif MAA (the MAA) was an iconic fitness club and athletic institution in Montreal and the oldest fitness facility in Canada. In early 2017, the club’s president and general manager faced a changing market and pressure to ensure that the club evolved and remained competitive. Consumer and fitness trends had increasingly fragmented the market in this area, and the MAA membership declined since 2016. The MAA, which traditionally served a fa...Starting at €8.20
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Yash Building Centre: Planning for Expansion
M. Kannadhasan; Vinay Goyal; S.K. MitraCase IVEY-9B18N003-EEntrepreneurship, FinanceYash Building Centre, based in Raipur, central India, was in the business of manufacturing fly ash bricks and blocks. At the beginning of 2016, after achieving decent growth and gaining goodwill among local builders and contractors, the managing partner was actively looking to expand business operations into tiles, pavers, and curbstones. He believed this expansion would improve the firm’s profitability by allowing it to take full advantage of it...Starting at €8.20