Ivey Business School (Canada)
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A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCase IVEY-W27947-EAccounting and ControlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Starting at €8.20
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Sustainability through Simply Good Jars
Sheri L. Lambert; Sara HonovichCase IVEY-W28631-EEntrepreneurship, MarketingFounded in 2017, Simply Good Jars (SGJ) was launched with the introduction of a unique salad-in-a-jar line of products. The founder, owner, and chief executive officer of SGJ was looking to build a ready-to-eat salad business with a mission of “making better-quality delicious food more attainable.” The SGJ brand promoted healthy, quality ingredients and sustainability. Initially, the product was tested in various locations, including vending mach...Starting at €8.20
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Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
Neha Mittal; Sheri Lambert; Sara HonovichTeaching Note IVEY-W27964-EStrategyTeaching note for product W27963.Starting at €0.00
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Zhuyeqing Tea Co.: Reassessing Strategic Direction - Teaching Note
Haifen Lin; Yanfang Hu; Xianhong TangTeaching Note IVEY-8B21M029-EStrategyTeaching note for product 9B21M029.Starting at €0.00
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Zhuyeqing Tea Co.: Reassessing Strategic Direction
Haifen Lin; Yanfang Hu; Fen Hu; Xianhong TangCase IVEY-9B21M029-EStrategyIn 2018, the chairman of Sichuan Mt. Emei Zhuyeqing Tea Co., Ltd. (ZT), a tea enterprise founded in 1998, faced a strategic decision. ZT had become an economic entity in China, having successfully integrated tea plantation, cultivation, processing, and marketing. Since 2013, however, ZT had experienced sluggish growth. According to a third-party research report, the company’s development bottleneck was caused by fuzzy strategy and an out-of-focus...Starting at €8.20
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A Risk Versus Reward Approach to Market Research - Teaching Note
Sheri Lambert; Sara HonovichTeaching Note IVEY-W27948-EAccounting and ControlTeaching note for product W27947.Starting at €0.00
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Soom Foods: Zooming Out for A Booming Supply Chain
Neha Mittal; Sheri Lambert; Sara HonovichCase IVEY-W27963-EMarketing, StrategyFounded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom’s reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had ...Starting at €8.20
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Breastcancer.org: Fundraising Challenges of a Social Enterprise in a Crowded Market
Sheri Lambert; Sara HonovichCase IVEY-W25827-EEntrepreneurship, MarketingBreastcancer.org (BCO), a small, Pennsylvania-based non-profit organization with a $5.4 million annual budget in 2020, was looking ahead several months to the start of Pink October (also known as Breast Cancer Awareness Month). Unlike the many non-profits that focused on medical research to find a cure for breast cancer, BCO was dedicated to helping patients and their caregivers make sense of complex information, and it had established a digital ...Starting at €8.20
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Bosideng: How to Revitalize the Brand - Teaching Note
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangTeaching Note IVEY-8B20A062-EMarketingTeaching note for product 9B20A062.Starting at €0.00
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Bosideng: How to Revitalize the Brand
Haifen Lin; Hongshuang Liu; Yanfang Hu; Haixin HuangCase IVEY-9B20A062-EEntrepreneurship, MarketingBy 2017, the comprehensive multi-brand Chinese clothing manufacturer Bosideng International Holdings Limited (Bosideng), founded in 1976, had become famous for its main business of down jackets. After almost 40 years of rapid development, Bosideng had become the top brand in the Chinese down apparel industry and had established strong brand equity. However, the company’s performance had been in decline since 2013. Faced with increasingly fierce c...Starting at €8.20