Ivey Business School (Canada)
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry - Teaching Note
Won-Yong Oh, Jinsuh TarkTeaching Note IVEY-W25122-EEntrepreneurship, StrategyTeaching note for product W25121.Starting at €0.00
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MGM Resorts International: Responsibility versus Profitability
Won-Yong Oh, Jinsuh TarkCase IVEY-W24930-EStrategyMGM Resorts International (MGM), a global hospitality and entertainment company operating in various locations, including Las Vegas, faced a choice between profitability and responsibility. The company needed to attract as many customers to its casinos as possible to increase its profits from gambling. However, MGM had also been advancing an image of an ethical corporation by promoting its responsible gambling program, which was meant to discoura...Starting at €8.20
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCase IVEY-9B20A038-EMarketing, StrategyIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Starting at €8.20
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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanTeaching Note IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Starting at €0.00
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Ideas Kitchen’s Expansion Fix
Jayanthi Ranjan; Sandeep PuriCase IVEY-9B14M132-EEntrepreneurship, StrategyIdeas Kitchen is a medium-sized kitchen maker that specializes in customizing the modular kitchen. As a result, it has built a loyal customer base. Business has been relatively good for Ideas Kitchen, and the company has been doing well financially. It has been capitalizing on the burgeoning growth of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and almost all of them have been expand...Starting at €8.20
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Should Mahindra Reva Strengthen Its Market Position in India
Jayanthi Ranjan; Sanchita Krishna; Shankar GopinathCase IVEY-9B16M126-EStrategyThe electric-vehicle market in India had never grown to its expected potential. Environmental uncertainties, structural challenges, lack of consumer awareness, and high costs all served as major deterrents to customer acceptance of electric cars. In 2014, Mahindra Reva launched the e2o, a completely revamped version of its previous electric vehicle, the Reva. Although the car was highly advanced and loaded with innovative features, sales remained...Starting at €8.20
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Airtel Money: Can the African Success Be Replicated in India
Jayanthi Ranjan; Parijat UpadhyayCase IVEY-9B14E027-EInformation Technologies, StrategyAirtel mCommerce Services Limited was waiting for news from the Reserve Bank of India related to mobile banking regulations, as it was eager to unleash the massive potential and untapped opportunity in India regarding mobile commerce. Its service, Airtel Money, was struggling in India, but it had experienced a huge success in Africa. Though it had some initial success in India, it still had a long way to go to capture the Indian mobile market.Starting at €8.20
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Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanTeaching Note IVEY-W30795-EMarketing, StrategyTeaching note for product W30794.Starting at €0.00
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Green Car Inc.: Strategic Direction in the Car-Sharing Service Industry
Won-Yong Oh, Jinsuh TarkCase IVEY-W25121-EEntrepreneurship, StrategyIn March 2021, the chief strategy officer of Green Car Inc. (Green Car), an on-demand car-sharing services company, was contemplating the company’s strategic direction. In an on-demand car-sharing services model, a company owned vehicles and received a feStarting at €8.20