Ivey Business School (Canada)
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YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation - Teaching Note
RASHMI SINGH; Lalatendu Kesari JenaTeaching Note IVEY-W34313-EStrategyTeaching note for product W34312.Starting at €0.00
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Cognizant Technology Solutions: Retaining Employees Amid Impending Crises - Teaching Note
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulTeaching Note IVEY-W25581-ELeadership and People ManagementTeaching note for product W25580.Starting at €0.00
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YouTube Channel Digital Vidya Kendra: Factors Influencing Revenue Generation
RASHMI SINGH; Lalatendu Kesari JenaCase IVEY-W34312-EStrategyThe YouTube channel Digital Vidya Kendra (DVK) was launched by J. Singh in 2011 with a mission to develop future managers and researchers. However, the company soon encountered hurdles in its goal to fulfill its mission. DVK maintained a high level of quality in the content of its videos, but increasing the number of subscribers proved difficult. By November 2019, DVK had registered only 500 subscribers—half the minimum number needed to start ear...Starting at €8.20
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Cognizant Technology Solutions: Retaining Employees Amid Impending Crises
Lalatendu Kesari Jena; Kedarnath Thakur; Yasmin KukulCase IVEY-W25580-ELeadership and People ManagementCognizant Technology Solutions (Cognizant) was a multinational corporation that operated in the information technology (IT) services sector and provided consulting and business process outsourcing services to its clients. As the world fell into the clutchStarting at €8.20