Ivey Business School (Canada)
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Hindú: Revitalizing a Colombian Tea Brand (Spanish version)
Juanita Cajiao; Diana LealCase IVEY-W34900Marketing, StrategyIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal teas, fruit teas, ready-to-drink products, and an iced tea line. Over the past 10 years, the company had enjoyed steady growth, distributed its products throughout the Americas, and developed a Kn...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Bitaco Tea: A Taste of a Better World
Juanita CajiaoCase IVEY-W27301-EMarketing, StrategyAgricola Himalaya was a family-owned Colombian company, the national leader in the tea industry, and the owner of the only tea plantation in the country, located in the middle of a mist forest. In Colombia, owing to the labour costs involved in tea production, importing tea was less expensive than producing it locally, but if Agricola Himalaya decided to import the tea, what would be the environmental and social impact of closing the plant and pl...Starting at €8.20
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Competence, Competitiveness, and Intercultural Conflict in Qatar
Leslie Hitch; Shreshthi MehtaCase IVEY-9B16C010-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, the chief executive officer of Singh Security Systems Limited, an Indian company that designed and manufactured security systems, wanted to expand the scale of operations. He located a partner, the business leader of a construction company that specialized in security systems, in Doha, Qatar. Together, they drew a lucrative plan to execute turnkey projects in security systems in Qatar. However, the best candidate to lead the partnership ...Starting at €8.20
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Hindú: Revitalizing a Colombian Tea Brand - Teaching Note
Juanita Cajiao; Diana LealTeaching Note IVEY-8B21A001-EMarketingTeaching note for product 9B21A001.Starting at €0.00
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Urban Axes: First Mover in US Experiential Entertainment - Teaching Note
Marilyn Anthony; Shreshthi MehtaTeaching Note IVEY-8B21M021-EMarketing, StrategyTeaching note for product 9B21043.Starting at €0.00
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Bitaco Tea: A Taste of a Better World - Teaching Note
Juanita CajiaoTeaching Note IVEY-W27302-EMarketing, StrategyTeaching note for product W27301.Starting at €0.00
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Cassia at Home: A Restaurant Brand Moves to Home Kitchens - Teaching Note
Shreshthi Mehta; Marilyn AnthonyTeaching Note IVEY-W27038-EEntrepreneurship, StrategyTeaching note for product W27037.Starting at €0.00
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Hindú: Revitalizing a Colombian Tea Brand
Juanita Cajiao; Diana LealCase IVEY-9B21A001-EMarketingIn late 2019, the Colombian company Agrícola Himalaya SA was undertaking a strategy to double its sales by 2030. The company’s popular Hindú brand of teas, developed over six decades, had expanded to include not only black and green teas but also herbal tStarting at €8.20
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Urban Axes: First Mover in US Experiential Entertainment
Marilyn Anthony; Shreshthi MehtaCase IVEY-9B21M021-EMarketing, StrategyUrban Axes introduced the Canadian indoor sport of axe throwing to the US market, beginning with one location in Philadelphia, Pennsylvania, in 2016. Although Urban Axes was started as a “side hustle” by four friends with corporate jobs, it soon became apparent that the concept could be both popular and profitable. The partners quickly decided to become fully involved in the business to maximize its potential. This case features a woman protagoni...Starting at €8.20