Ivey Business School (Canada)
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Transparency and Ethics at Everlane - Teaching Note
Karen Robson; Matthew WilsonTeaching Note IVEY-8B21A005-EMarketingTeaching note for product 9B21A005.Starting at €0.00
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Transparency and Ethics at Everlane
Karen Robson; Matthew WilsonCase IVEY-9B21A005-EMarketingInnovative US apparel retailer Everlane Inc. (Everlane) employed "radical transparency," disclosing detailed information about the costs it incurred and the factories that manufactured its clothes. The company also claimed to prioritize ethics and sustainStarting at €8.20
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Canopy Growth Corporation: Accounting Problems in the Cannabis Industry?
Mary Gillett; Morgan HartCase IVEY-9B21B007-EAccounting and ControlIn November 2019, John Fowler, founder and principle of consulting firm Blaise Ventures (Blaise) had been listening to a conference call where the management of Canopy Growth Corporation (Canopy) had reported its financial results for its second quarter ended September 30, 2019. Cannabis companies faced a wide array of complex financial reporting issues, and Fowler felt that being able to understand these issues and explain them to clients was cr...Starting at €8.20
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Kroeker Farms Limited: Expanding Hemp Production - Teaching Note
Mary Gillett; Jessica KellyTeaching Note IVEY-8B18B007-EAccounting and ControlTeaching Note for product 9B18B007.Starting at €0.00
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To Brew or Not to Brew: The Corkford Brewery Acquisition
Mary Gillett; Chris Sturby; Brittney MacKinnonCase IVEY-9B19B007-EAccounting and Control, EntrepreneurshipIn 2017, the president and co-owner of MacKinnon Industries was considering the opportunity to diversify his business and bring a former family business back into the MacKinnon family. With an extensive background in acquiring and managing manufacturing bStarting at €8.20
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To Brew or Not to Brew: The Corkford Brewery Acquisition - Teaching Note
Mary Gillett; Chris Sturby; Brittney MacKinnonTeaching Note IVEY-8B19B007-EAccounting and ControlTeaching note for product 9B19B007.Starting at €0.00
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Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin HeilgenbergCase IVEY-9B19A013-EMarketing, StrategyIn 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In add...Starting at €8.20
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Game of Thrones: Tourism in Dubrovnik, Croatia - Teaching Note
Karen Robson; Kerstin HeilgenbergTeaching Note IVEY-8B19A013-EMarketingTeaching note for product 9B19A013.Starting at €0.00
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M.M.Lafleur: Market Segmentation and Targeting
Karen Robson; Adam J. MillsCase IVEY-9B20A002-EMarketingM.M.LaFleur, a clothing company founded in New York in 2013, specialized in office wear for professional women. Specifically, M.M.LaFleur targeted a difficult-to-serve group—working women who did not like shopping. Despite the challenging customer base, the company grew steadily since its inception. Customers could shop online through the company's website or attend showrooms, pop-up stores, or trunk shows, where sales associates provided attenti...Starting at €8.20
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M.M.Lafleur: Market Segmentation and Targeting - Teaching Note
Karen Robson; Adam J. MillsTeaching Note IVEY-8B20A002-EMarketingTeaching note for product 9B20A002.Starting at €0.00