Ivey Business School (Canada)
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Creating Competitive Advantage Using Big Data
Peter C. BellArticle IVEY-9B13TC01-EStrategyAnalytics is often seen as a threat by senior managers, yet good analytics can inform decision makers and lead to better decisions. Senior executives are likely to react negatively if their deeply held intuition is challenged by results derived from data that use analytics that they do not understand. However, a manager’s job is enriched when it changes from an operations-level, decision-making function to a role in which a complex system is supe...Starting at €8.20
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Butterfly Edufields: Different Shades of Capacity
Kalyana C. Chejarla; Sourabh Bhattacharya; Siddhartha ModukuriCase IVEY-9B19D003-EService and Operations ManagementIn April 2017, Butterfly Edufields Pvt. Ltd., in Hyderabad, India, was experiencing a rapid growth in demand and needed to find ways to expand its capacity to meet this demand without significantly increasing costs. The company created innovative teaching and learning products for students in grades 1 through 10. Working with these products hands-on helped students understand various mathematics and science concepts such as magnetism, light, and ...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavCase IVEY-9B19A011-EEntrepreneurship, Marketing, StrategyIn June 2017, the two founders of Nilgai Foods Private Limited reintroduced Cocofly—a fresh, healthy, and pure coconut water—at the lowest price point among competing brands. The initial response to the product when it was first introduced in 2016 was overwhelmingly positive. However, the two founders were concerned in 2017 that Cocofly might be unable to sustain its success for the future. Some important questions were worrying the two founders:...Starting at €8.20
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Nilgai Foods: Positioning Packaged Coconut Water in India - Teaching Note
Sourabh Bhattacharya; Romina Mathew; Rambalak YadavTeaching Note IVEY-8B19A011-EMarketingTeaching note for product 9B19A011.Starting at €0.00
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Professional Media Inc.
Peter C. BellCase IVEY-9B13E004-ECorporate GovernanceA media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which s...Starting at €8.20
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Selecting Stocks for a Hedge Fund
Peter C. Bell; David PietruszkaCase IVEY-9B05E022-ECorporate Governance, Information TechnologiesThe popularity of hedge funds grew in the volatile markets surrounding the technology bubble. Hedge funds take both long and short investment positions in the market, attempting to achieve reliable gains while insulating the fund's assets from market fluctuations. The challenge facing hedge fund managers is to demonstrate that investing in a combination of long positions, short positions and cash matching the strategy of the fund can, at an agree...Starting at €8.20
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Long Wang Sha Tan Ku Company
Peter C. Bell; Anna Galica; Vincent Fung; Lothair Ling; Pik-Kei Osburga ChanCase IVEY-9B09E008-ECorporate Governance, StrategyThe chief operation officer (COO) of Long Wang Sha Tan Ku Company, a boardshorts manufacturer based in Shanghai, China, was expected to present a plan to improve the company's profitability through adjustments to the company's operations. There were at least three possible paths to increase profitability. First, reviewing how production was scheduled between the company's two manufacturing facilities. Second, since the company operated at capacit...Starting at €8.20
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Container Transportation Company
Peter C. Bell; Bai Xiaodong; Michael ZhangCase IVEY-9B08E005-ECorporate GovernanceThe regional manager of the Container Transportation Company, and his colleagues were looking for a new strategy to allocate containers for transportation from Korea and China to the Middle East. All the business departments had been challenged by top management to optimize their revenues and profit. The regional manager wondered whether he could improve pricing or apply other revenue management techniques to enhance revenues without negatively a...Starting at €8.20
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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCase IVEY-9B09E013-ECorporate GovernanceTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Starting at €8.20
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Toronto Rehab
Peter C. Bell; Fredrik OdegaardCase IVEY-9B09E016-ECorporate GovernanceDue to continued budget shortfalls the project manager for the Spinal Cord Rehabilitation Program at the Toronto Rehabilitation Institute needed to provide proposals for immediate cost-saving measures. One of these measures included how to schedule the nursing staff. The problem involved meeting certain occupancy target levels while ensuring a minimum number and correct mix of available nurses.Starting at €8.20