Ivey Business School (Canada)
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Ola (India): Building Customer Loyalty to App-Based Services - Teaching Note
Nupur Krishna; Ritu Srivastava; Parul GuptaTeaching Note IVEY-8B20A064-EMarketingTeaching note for product 9B20A064.Starting at €0.00
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Ola (India): Building Customer Loyalty to App-Based Services
Nupur Krishna; Ritu Srivastava; Parul GuptaCase IVEY-9B20A064-EEntrepreneurship, Marketing, StrategyOla Auto India (Ola) was the pioneer in cab aggregation services in India. In 2019, Ola needed to ensure that it remained the customer’s first choice for autorickshaw (auto) booking. Ola had so far faced moderate competition from small players, but competStarting at €8.20
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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Nukkad, the Chaitastic Teafé: Consider Efficacy in Growth Options
Bandinee Pradhan; Ritu Srivastava; Meeta DasguptaCase IVEY-9B18A003-EEntrepreneurship, MarketingIn December 2016, the founder of Nukkad, The Chaitastic Teafé Pvt. Ltd. (Nukkad), an organized tea café retail chain, was pleased to see that Nukkad had garnered positive reviews and ratings on numerous social media pages. He was proud of his social enterprise, which encompassed two cafés based in Raipur, Chhattisgarh, India. Since its inception in 2013, Nukkad had created quite a buzz for its distinctive initiative: it specifically employed yout...Starting at €8.20
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Art Feeds: Scaling a Non-profit Organization
Colleen Sharen; Tess WiddifieldCase IVEY-9B14M159-EEntrepreneurship, StrategyIn early June 2013, the executive director of Art Feeds, which provided therapeutic art and creative education to school children to help them achieve mental and emotional well-being, needed to make a recommendation to her board about whether to expand the current operations in Joplin, Missouri, to Moore, Oklahoma, after a devastating tornado in Moore. She needed to determine whether the organization had the resources required to expand successfu...Starting at €8.20
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Women's Community House and Mine101: Is Social Enterprise Worth It
Colleen SharenCase IVEY-9B14M095-EAccounting and Control, Entrepreneurship, StrategyIn May 2013, the director of transitional and community programs at Women’s Community House (WCH) must decide whether to renew the retail lease on WCH’s used-clothing boutique, Mine101. This social enterprise was launched to generate income for WCH’s children’s programming, but lost money in its first two years of operations. The decision to renew the lease begs a larger question: Should Women’s Community House continue to operate Mine101? The di...Starting at €8.20
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCase IVEY-9B18A010-EEntrepreneurship, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Starting at €8.20
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St. John the Compassionate Mission: Organizational Culture and Leadership
Colleen SharenCase IVEY-9B14C001-ELeadership and People ManagementIn May 2013, the founder and executive director of the St. John the Compassionate Mission, a faith-based, non-profit social service organization located in Toronto, Ontario, Canada, needs to plan for his retirement. He has been the driving force behind the organization for the past 27 years, and it reflects his vision that meaningful work helps people get off welfare, attaining dignity and a sense of personal value in the process. To that end, th...Starting at €8.20
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Health Nut
Colleen Sharen; Vanessa M. StrikeCase IVEY-9B08M053-EEntrepreneurship, StrategyLate in the afternoon on January 20, 2006, one of the owners of The Health Nut hung up the phone. Her account manager had just called to tell her that the bank was not going to extend any further credit to her small retail natural health products (NHP) store located in Grand Bend, Ontario. She and her life and business partner had owned The Health Nut since May 2003. While they had successfully grown sales, the business was not generating enough ...Starting at €8.20
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry - Teaching Note
Pawan Kumar; Ritu Srivastava; Anshul JainTeaching Note IVEY-W25878-EMarketing, StrategyTeaching note for product W25877.Starting at €0.00