Ivey Business School (Canada)
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Sunyuki: Organic Fresh-Food Distribution Channels
Jing Liang; Shilei Yang; Jing ChenCase IVEY-9B20A054-EEntrepreneurship, Marketing, StrategyIn January 2015, the founder and chairman of Sunyuki Agricultural Co., Ltd. (Sunyuki), was considering a major change to his company. Founded in 2010, Sunyuki was one of the first online fresh-food retailers in southwest China, providing safe, fresh, orgaStarting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00
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Chengdu Research Base of Giant Panda Breeding: Queueing Challenges
Meng Zhang; Kaixuan Qin; Jing Chen; Shilei YangCase IVEY-W31852-EService and Operations Management, StrategyThe Chengdu Research Base of Giant Panda Breeding was a world-renowned giant panda research institution and tourism destination and had successfully attracted millions of tourists since its opening. The surge in tourists, however, had also increased pressure to provide a tourist-friendly experience, and long wait times generated more complaints than any other issue. Tourists experienced long queues at the ticket offices and at the entrances of th...Starting at €8.20
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Apollo Tyres India: Sustaining an Organic Growth
Lubna Nafees; Akshay Kumar; Kaushik DattaCase IVEY-9B15M070-EStrategyThe chairman of one of India’s leading tire manufacturers must devise a strategy to maintain his company’s significant position in the tire industry. To date, the company has generated most of its revenues from sales in India, and it has become a leading player in the Indian commercial vehicle segment. With an overall slowdown in the manufacturing sector, the commercial vehicle segment has been hard-hit. The passenger car segment, however, is exp...Starting at €8.20
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Taco Bell: A Mexican-Inspired Restaurant in India
Lubna Nafees; Akshay Kumar; Ashok Bajpai; Anoop Chand; Maryne Ann James; Bonney Luke Thomas; Jayakrishnan B. Nair; Kunal Hazari; Garima KondaCase IVEY-9B14A058-EMarketing, StrategyWith four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price iStarting at €8.20
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LIDL: A German Grocer in The United States - Teaching Note
Lubna Nafees; Neel Das; Mokhalles MehdiTeaching Note IVEY-8B19A007-EMarketingTeaching note for product 9B19A007.Starting at €0.00
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ExtraCarbon: Working for a Cleaner Future - Teaching Note
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaTeaching Note IVEY-8B20M044-EStrategyTeaching note for product 9B20M044.Starting at €0.00