Ivey Business School (Canada)
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iQmetrix and Straker Translations: Evaluating First Contact
Ann C. Frost; Chris Street; Maurice ThibodeauCase IVEY-9B18A069-EEntrepreneurship, MarketingUsing raw, uncut footage, this video case asks students to evaluate the effectiveness of the first contact that took place in November 2016 between representatives from two technology companies—iQmetrix and Straker Translations. The two firms are contemplating a business partnership in which Straker will provide iQmetrix with translation services. First contact calls generally precede every business partnership and are normally completed only aft...Starting at €8.20
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How was Holacracy Going at iQmetrix - Teaching Note
Justin Feeney; Ann C. Frost; Chris StreetTeaching Note IVEY-8B19C030-ELeadership and People ManagementTeaching note for product 9B19C030.Starting at €0.00
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Banishing Performance Ratings at iQmetrix
Justin Feeney; Ann C. Frost; Chris StreetCase IVEY-9B20C006-ELeadership and People ManagementIn 2018, Software development corporation iQmetrix Software Development Corp. (iQmetrix), headquartered in Vancouver, Canada, had experienced exponential growth and success over the past two decades. The company’s head of People and Culture, was interested in the debate over the ideal performance appraisal process. After reading a few articles in the Harvard Business Review, she was considering dropping traditional performance appraisals and repl...Starting at €8.20
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LIDL: A German Grocer in the United States
Lubna Nafees; Neel Das; Mokhalles MehdiCase IVEY-9B19A007-EMarketing, StrategyIn 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, ho...Starting at €8.20
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ExtraCarbon: Working for a Cleaner Future
Rakesh Gupta; Lubna Nafees; Saumyajit GuhaCase IVEY-9B20M044-EEntrepreneurship, StrategyExtraCarbon was a company focused on the sorting stage of India’s unorganized waste management industry. The company was founded in 2013 with owners’ capital and some investments from friends and family. In October 2018, one of these friend investors expressed a desire to exit the venture. Although ExtraCarbon had made steady progress since its founding, the company did not have enough money to buy out the investor’s stake, and the company’s valu...Starting at €8.20
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Pharmeasy: Expansion Dilemma Amidst Regulatory Uncertainties
Rakesh Gupta; Lubna NafeesCase IVEY-9B20M090-EEntrepreneurship, StrategyThe two co-founders of PharmEasy, an online medical store and pharmacy website launched in 2015, faced a new challenge in December 2018. Recent judgments by the Madras and Delhi High Courts had suspended the operations of India’s more than 250 online pharStarting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement - David Charron's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C025-ELeadership and People ManagementSupplement to product 9B16C024.Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement-Maurice Thibodeau's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C024-EEntrepreneurship, Leadership and People ManagementThis negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiat...Starting at €8.20
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Racing into the Future: Strategic Marketing for the Regina Auto Racing Club - Teaching Note
Dwight Heinrichs; Chris Street; Michael TaylorTeaching Note IVEY-8B17A050-EMarketingTeaching note for product 9B17A050.Starting at €0.00
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Global Metal Company: The Challenges of Scaling Up in the Unorganized Sector - Teaching Note
Lubna Nafees; Rakesh GuptaTeaching Note IVEY-8B19M025-EStrategyTeaching note for product 9B19M025.Starting at €0.00