Ivey Business School (Canada)
- Case
John Keells Hotels in Sri Lanka: Building Brand Architecture
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A028-EPublished: Jul 5, 2019Reviewed: Jul 5, 2019Format: pdfLanguage: English - Teaching Note
Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: pdfLanguage: English - Case
Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: pdfLanguage: English - Case
Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: pdfLanguage: English - Case
The Tim Hortons Brier
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A041-EPublished: Oct 7, 2011Reviewed: Oct 27, 2011Format: pdfLanguage: English - Case
Seijing Motor Corporation: Reposition or Extend the Pickup Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A012-EPublished: Mar 2, 2018Reviewed: Mar 2, 2018Format: pdfLanguage: English - Case
Evoe Spring Spa: A Positioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A051-EPublished: Jan 13, 2014Reviewed: Feb 27, 2014Format: pdfLanguage: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: pdfLanguage: English - Case
Dove Real Beauty Sketches Campaign
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A012-EPublished: May 14, 2014Reviewed: May 14, 2014Format: pdfLanguage: English - Case
West Ham United Football Club’s Olympic Stadium Move
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A030-EPublished: Sep 2, 2011Format: pdfLanguage: English