Ivey Business School (Canada)
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Dear Diary: My Heart is Racing to Buy a Car
Seung Hwan (Mark) Lee; Matthew ThomsonCase IVEY-9B12A019-EMarketingJaime has been looking for several weeks to buy his first car. After narrowing his choices down to two, he can’t decide which to purchase. Option A is to buy the Honda CRV, which meets many of Jaime’s functional criteria (e.g. all-wheel drive, large trunk space, plenty of seats). This Honda is quite appealing to Jaime because he could use the car for his work and road trips with his siblings, and could easily handle the Wyoming climate. Option B ...Starting at €8.20
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ReedTrek Manufacturing (A)
Jane M. Howell; Ken MarkCase IVEY-9B12C051-ELeadership and People Management, StrategyThe newly-promoted international operations director for ReedTrek Manufacturing, is trying to diagnose the issues at his company's under-performing China plant. While the operations director originally believed the loss-making operations suffered from technical issues, his visit to the plant suggests to him that there are leadership and management issues.Starting at €8.20
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The Tim Hortons Brier
Matthew Thomson; Jason MelhuishCase IVEY-9B11A041-EMarketingThe Tim Hortons Brier is the annual Canadian men’s national curling championship. In the case, students will assume the role of Peter Inch, chair of the 2011 Brier Host Committee, to create and finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Inch’s objectives are two-fold: i) create interest for the event and the sport of curling and ii) execute a safe and profitable event.Starting at €8.20
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Career Coaching: General Manager Role
Jane M. Howell; Ken MarkCase IVEY-9B11C005-ELeadership and People ManagementThis role-play case follows the Performance Coaching case involving Darcy Gallagher. You are the new general manager of the Elmwood Group and four weeks ago you conducted a performance review with your direct report, Darcy Gallagher, who is a sales manager, and outlined three leadership gaps that Gallagher needed to address. The purpose of this new meeting is to discuss Gallagher’s career aspirations at Elmwood Group. In advance of your meeting, ...Starting at €8.20
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Too Chicken to Convert A Chick-Fil-A Dilemma
Matthew Thomson; Seung Hwan (Mark) Lee; Valerie HoCase IVEY-9B13A030-EMarketingThe president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?Starting at €8.20
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Dove Real Beauty Sketches Campaign
Matthew Thomson; Emily Goldberg; Ben Gottlieb; Samantha Landy; Samuel Solomon; Lindsay SittlerCase IVEY-9B14A012-EMarketingThis case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.Starting at €8.20
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West Ham United Football Club’s Olympic Stadium Move
Matthew Thomson; Neil BendleCase IVEY-9B11A030-EMarketing, StrategyWest Ham United was an English football (soccer) team that competed to win the right to move its games to the stadium being constructed for the 2012 London Olympics. It secured financial support from the local government and the backing of U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham, despite this, won the right to move. The case focuses on ensu...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Market Development Manager: Kim Hughes (Spanish version)
Jane M. HowellCase IVEY-9B00CS08Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Engineering Manager: Robin Maynard (Spanish version)
Jane M. HowellCase IVEY-9B00CS09Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20
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Coaching for Exceptional Performance Workshop - Market Analyst: Pat Cox (Spanish version)
Jane M. HowellCase IVEY-9B00CS11Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €8.20