Ivey Business School (Canada)
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GENICON: A Surgical Strike into Emerging Markets
Allen H. Kupetz; Adam P. Tindall; Gary HaberlandCase IVEY-9B10M041-EEntrepreneurship, Marketing, StrategyA critical question facing a company's ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. ...Starting at €8.20
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business - Teaching Note
Allen H. KupetzTeaching Note IVEY-8B18M007-EStrategyTeaching note for product 9B18M007.Starting at €0.00
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Manik Distribution Agency: An Existential Challenge - Teaching Note
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniTeaching Note IVEY-W33393-EMarketing, StrategyTeaching note for product W33392.Starting at €0.00
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Mountjoy Sparkling: Creating a Buzz in the Cannabis-Infused Beverage Business
Allen H. KupetzCase IVEY-9B18M007-EEntrepreneurship, StrategyIn the summer of 2017, with over half of the United States and a growing number of other countries allowing the use of either medical or recreational marijuana, Mountjoy Sparkling was entering a huge market. Its product, sparkling water infused with marijuana, was targeting consumers who did not like to smoke and wished to avoid the generally high level of sugar in most marijuana edibles. The company faced all of the operational challenges of a s...Starting at €8.20
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Trying to Create a Stir: Opening a Coffee Shop in Korea
Gyewan Moon; Allen H. KupetzCase IVEY-9B10M113-EEntrepreneurship, StrategyA critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance, and a ready supply of assistance in the early months. However, it deprives the entrepreneur of what many of them crave - the ability to creat...Starting at €8.20
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After the BRICs: Choosing from Other Emerging Markets
Allen H. Kupetz; Gary HaberlandCase IVEY-9B12M116-EStrategyA U.S. medical device manufacturer is operating in more than 40 international markets, including its most recent entries in the BRIC markets. The company president is now ready to look to new emerging markets for revenue growth. This time a more advanced “post-BRIC” analysis is needed to determine which market to enter next. Because the capital investment and risk associated with entering a new market is high, making the right market selection is...Starting at €8.20
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Ruth's Chris: The High Stakes of International Expansion - Teaching Note
Ilan Alon; Allen H. KupetzTeaching Note IVEY-8B06A34-EMarketing, StrategyTeaching note for product 9B06A034.Starting at €0.00
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Paytm: Facing a Targeting Dilemma in a Competitive Market
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RCase IVEY-W27743-EDecision Analysis, MarketingPaytm was India’s first digital wallet service provider. It revolutionized the country’s digital payments landscape, but it was slow to adopt Unified Payments Interface (UPI) payments. The entry of WhatsApp into the digital payments industry on November 6, 2020 intensified the competition in the UPI segment of the market that Google Pay and PhonePe already dominated by focusing on person-to-person (P2P) transactions. With a strong 400-million use...Starting at €8.20
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Paytm: Facing a Targeting Dilemma in a Competitive Market - Teaching Note
Harvinder Singh; Bikramjit Rishi; Rahul Batra; Rohith K RTeaching Note IVEY-W27744-EMarketing, StrategyTeaching note for product W27743.Starting at €0.00
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Manik Distribution Agency: An Existential Challenge
Sapna Popli; Bikramjit Rishi; Lovesh JethwaniCase IVEY-W33392-EMarketing, StrategyMr. Dharamdas Desai was running a distribution agency in Madhopura, a town in the state of Madhya Pradesh, India. He asked his son, Paresh, to analyze the business’s financial situation. Paresh found that the business’s post COVID compound annual growth rate was around 4 per cent and the operating profits had also declined. Paresh looked at the business situation and wanted to revamp the business strategically. Paresh came out with three alternat...Starting at €8.20