Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Starting at €0.00
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Starting at €0.00
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Harley-Davidson Inc.: Dividend Discount Valuation - Teaching Note
Craig Dunbar; Felipe RestrepoTeaching Note IVEY-8B20N012-EFinanceTeaching note for product 9B20N012.Starting at €0.00
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A046-EMarketingTeaching note for product 9B20A046.Starting at €0.00
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20
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NorthCentral Bank: Navigating the Challenges of Fintechs, Neobanks, and Cryptocurrencies
Hubert Pun; Felipe Restrepo; Dollar LuoCase IVEY-W33866-EFinance, Information TechnologiesJonathan Gray, the head of Digital Assets at NorthCentral Bank, was tasked with deciding how the bank should approach the growing demand for cryptocurrency (crypto) investment products and services. As the fintech industry continued to grow rapidly and younger digital consumers expressed a desire for crypto-friendly products, the bank had to decide how to proceed. Gray considered three options: maintaining the status quo and not offering crypto p...Starting at €8.20
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Linc Pen and Plastics Limited: Creating a Brand from a New Product - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B21A003-EMarketingTeaching note for product 9B21A003.Starting at €0.00