Ivey Business School (Canada)
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Samsung Mobile: Market Share and Profitability in Smartphones
John DinsmoreCase IVEY-9B16A046-EMarketing, StrategyIn December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time ...Starting at €8.20
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Samsung Mobile: Market Share and Profitability in Smartphones - Teaching Note
John DinsmoreTeaching Note IVEY-8B16A046-EMarketingTeaching note for product 9B16A046.Starting at €0.00
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Sunyuki: Organic Fresh-Food Distribution Channels
Jing Liang; Shilei Yang; Jing ChenCase IVEY-9B20A054-EEntrepreneurship, Marketing, StrategyIn January 2015, the founder and chairman of Sunyuki Agricultural Co., Ltd. (Sunyuki), was considering a major change to his company. Founded in 2010, Sunyuki was one of the first online fresh-food retailers in southwest China, providing safe, fresh, orgaStarting at €8.20
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Chengdu Research Base of Giant Panda Breeding: Queueing Challenges
Meng Zhang; Kaixuan Qin; Jing Chen; Shilei YangCase IVEY-W31852-EService and Operations Management, StrategyThe Chengdu Research Base of Giant Panda Breeding was a world-renowned giant panda research institution and tourism destination and had successfully attracted millions of tourists since its opening. The surge in tourists, however, had also increased pressure to provide a tourist-friendly experience, and long wait times generated more complaints than any other issue. Tourists experienced long queues at the ticket offices and at the entrances of th...Starting at €8.20
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Sunyuki: Organic Fresh-Food Distribution Channels - Teaching Note
Jing Liang; Shilei Yang; Jing ChenTeaching Note IVEY-8B20A054-EMarketingTeaching note for product 9B20A054.Starting at €0.00
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Squatty Potty: Assessing Digital Marketing Campaign Data
John DinsmoreCase IVEY-9B18A002-EEntrepreneurship, MarketingIn October 2015, Squatty Potty’s chief executive officer (CEO) launched the first viral video campaign in the U.S. company’s history. In terms of cost, it represented the largest single marketing promotion ever for the company’s home remedy for constipation—a foot stool that made going to the bathroom more ergonomic. Further raising the stakes of his decision, the CEO’s three business partners had reservations and objections. The partners worried...Starting at €8.20
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Squatty Potty: Assessing Digital Marketing Campaign Data - Teaching Note
John DinsmoreTeaching Note IVEY-8B18A002-EMarketingTeaching note for product 9B18A002.Starting at €0.00
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Chengdu Research Base of Giant Panda Breeding: Queuing Challenges - Teaching Note
Meng Zhang; Kaixuan Qin; Jing Chen; Shilei YangTeaching Note IVEY-W31853-EService and Operations Management, StrategyTeaching note for product W31852.Starting at €0.00