Ivey Business School (Canada)
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mymuesli: New Markets for Customized Breakfast Cereal - Teaching Note
Marc Fetscherin; Elena KasperTeaching Note IVEY-8B17A055-EMarketingTeaching note for product 9B17A055.Starting at €0.00
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True Fruits: A Juiced-Up Internationalization Strategy - Teaching Note
Marc Fetscherin; Patrick SellTeaching Note IVEY-8B17A058-EMarketingTeaching note for product 9B17A058.Starting at €0.00
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Buses for Democracy: Improving Public Transport in South Africa
Anthony Wilson-Prangley; Gretchen Wilson-PrangleyCase IVEY-9B14C028-EEntrepreneurship, Leadership and People Management, StrategyWith the 2010 FIFA World Cup fast approaching, Johannesburg, South Africa, needs a much-improved public transport system. A bus rapid transit (BRT) system is proposed and the key challenge involves getting buy-in from the minibus-taxi industry, which serves current commuters with 22,000 minibus-taxis, but which sometimes threatens violence to ensure there is little change in its way of operating. The leader of the main Johannesburg taxi associati...Starting at €8.20
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Paillasse International SA: Global Market Selection
Marc Fetscherin; Tim PettCase IVEY-9B17A019-EEntrepreneurship, Marketing, StrategyPaillasse International SA was a Swiss-based bread company operating in 15 European markets as of 2016. The company had invented a proprietary, patented process for producing bread concentrate that was used to make high quality, healthy breads. The company was successfully using licensing agreements for the bread concentrate with bakeries throughout the European markets; the latest agreement was with a retailer in Spain. The chief executive offic...Starting at €8.20
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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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Circl: Coaching Skills Aiming to Promote Leadership and Social Impact - Teaching Note
Amy Moore; Caroline Duncan; Anthony Wilson-PrangleyTeaching Note IVEY-W34672-ELeadership and People ManagementTeaching note for product W34671.Starting at €0.00
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Sasol: Tradeoff Considerations for a Just Transition - Teaching Note
Amy Moore; Marianne Matthee; Anthony Wilson-PrangleyTeaching Note IVEY-W31486-EStrategyTeaching note for product W31485.Starting at €0.00
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Swiss Chocolate Challenge: SwissOne versus Toblerone - Teaching Note
Marc Fetscherin; Camille SibbittTeaching Note IVEY-W26083-EMarketing, StrategyTeaching note for product W26082.Starting at €0.00
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Olitzki Property Holdings Catalyzes Change in Johannesburg
Anthony Wilson-Prangley; Jonathan Marks; Margaret SutherlandCase IVEY-9B15M118-EEntrepreneurship, StrategyThe large-scale abandonment of property in inner-city Johannesburg had brought waves of crime, illegal building occupation and general disinvestment. The founder of Olitzki Property Holdings (OPH) saw that an improvement at a precinct level, through carefully constructed partnerships with government, other property owners, tenants and illegal residents, was the key to building a sustainable, inclusive and socially grounded entrepreneurial busines...Starting at €8.20
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Swiss Army: Diversifying into the Fragrance Business
Ilan Alon; Marc Fetscherin; Claudia CarvajalCase IVEY-9B14A066-EEntrepreneurship, Marketing, StrategyIn 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should V...Starting at €8.20